SUNBIZ

New Banana, Pineapple And Wholemeal Cracker Biscuits

Banana and pineapple biscuits and wholemeal cracker biscuits, who would have thought about making that? Well, FMF Foods Ltd did. Yesterday marked another proud occasion for the local food giants
23 Nov 2017 10:24
New Banana, Pineapple And Wholemeal Cracker Biscuits

Banana and pineapple biscuits and wholemeal cracker biscuits, who would have thought about making that?

Well, FMF Foods Ltd did.

Yesterday marked another proud occasion for the local food giants as they added another three biscuit flavors to its biscuit family.

What would usually take a year to be introduced, had taken the FMF team eight months to introduce three new flavours.

Last June, FMF had launched their newest sub brand in the market as Fine Fare Biscuits.

The product range is a snack cracker; small bites sized cracker biscuits that can be enjoyed on its own or with dips, says FMF group marketing manager Poonam Kritika.

The range was launched with two varieties; Crispy, the plain salted biscuits and Cheese, the flavoured cracker.

“Both products were a hit in the market resulting in sales growth in the preceding months from its launch.

“Not much later, suggestions from internal teams as well as consumers came in for the introduction of fruity flavoured biscuits.

“This is also a popular global trend which companied follow in order to keep the biscuit category excited,” she said.

With the introduction of the new flavoured creamed sandwich biscuits, the first flavour was Lemon Bites was launched in January 2017.

According to Ms Kritika, this range proved very successful resulting in superseding the sales of the initial two snack crackers.

After the success of Lemon Bites, FMF decided to expand the flavour range of Bites, leading to the birth of the two new flavours, banana and pineapple.

Ms Kritika said the two new flavours are based on popularity of local fruit taste and preference.

“The products comes in 150g pack with distinct coloured bright yellow packaging that make this product not to miss product on the shelf,” she added.

The product will be rolled out to the major supermarkets this week.

There will also be FMF teams at various stores offering samples to taste before consumers can buy the product.

“The FMF team is confident that the product will be loved by all and will add to its already successful range of biscuits,” she said.

Ms Kritika also shared that FMF is keen on stepping in the healthy direction and launched another new biscuit, Wholemeal Cracker Biscuits.

She says the new cracker is rich in fibre and gives great taste, health and convenience.

It comes in 100g packs and 44g that is very convenient to carry or put in kid’s lunch boxes for their healthy snacking at school.



Advertise with us


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.


Subscribe-to-Newspaper