If you are a guitar lover who loves the feeling of the vibrations and friction against your bare fingers when you strum the guitar, there is good news for you!

Guitarras Manuel Rodriguez president Manuel Rodriguez III is now in town with a plan to tap into our local markets to offer you one of the world’s best guitars.

“The passion for music in your country is amazing and the people here love the Spanish culture.

“I am impressed with their thirst for music,” said Mr Rodriguez III.

Spain is known to be the root of guitars while Guitarras Manuel Rodriguez is the second internationally recognised guitar brand in the world.

While Mr Rodriguez III was planning his world tour, he was encouraged by associates from Taylor Guitars to visit Fiji with the assistance of our very own, Tabs Investments.

“I am trying to bring good instruments at a good price so that musicians and kids can play them for a long time and be encouraged and motivated to play the guitar,” said Mr Rodriguez III.

Next November, his company will be sponsoring the first ever Latino Guitar Festival in our country and a lucky person will get to receive a guitar worth USD$2 000 (FJ$4 155).

Although there are Spanish classical guitars sold in our markets, Tabs Investment managing director Luluibau Tabete said most of them are made in China, which are not the original Spanish classical guitars.

Mr Tabete said, “Spanish guitars is something new to Fiji.

“It is not something that is popular but Mr Rodriguez is looking at introducing the new product and getting our musicians and guitar retailers to use it.”

Therefore Mr Rodriguez III aims to maintain the originality of this type of guitars and the Spanish culture around the world.

Tabs Investment, a constant promoter of Fiji’s mahogany to the high end guitar market, says it is difficult for young mahogany manufacturers to deal with the big guys in the market.

“These bigger brands understand how the world supply chain works and so they take their time to build relationships with local suppliers or companies.

“What is necessary for them is to get consistent supply and quality.

“This sort of relationship is nurtured from the ground up,” said Mr Tabete.

Feedback:  monica.aguilar@fijisun.com.fj