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Fijian Fashion Festival Launched Today

The council is heavily committed to making Suva the global centre for Pacific Fashion   The much anticipated and first ever Fijian Fashion Festival will be launched today. The Fashion
09 Dec 2017 11:00
Fijian Fashion Festival Launched Today
Chariperson of the Fiji Fashion Council Faraz Ali. Photo: Maraia Vula

The council is heavily committed to making Suva the global centre for Pacific Fashion

 

The much anticipated and first ever Fijian Fashion Festival will be launched today.

The Fashion Festival is organised by the Fashion Council of Fiji and is scheduled for June 1 and 2, 2018 in Suva. Venue for the festival is yet to be confirmed.

Council chairman, Faraz Ali said they are now looking forward to the Fijian Fashion Festival, a refreshed trade and consumer platform that will solidify the fashion industry’s position as the small and medium enterprises generating industry.

“The Fashion Council of Fiji felt that there was a need in the market for a strong consumer trade platform one that was aimed at the very growing consumer market and diaspora market.

“Our immediate sales from all our designers come from Fijians living in Suva and other urban centres but also from Fijians living abroad and other Pacific Island Countries.

“What we need to do is to capitalise on this because the council is focused on creating an SME driven industry and SME creative industry.

“SME we all know is the backbone of any economy certainly a backbone of ours and also other small island developing states.

“We feel the fashion industry, culture and creative industry in general are sort of an untapped resource.

“Because we have some wealth of talent and skills we just need to be able to put it out there and commodify it to value it and sell it.”

The market is responding and that is why there is more boutiques opening he said like established places like House of Designs, The Samson Lee boutique, Alladins Cave or the House of Koila.

“The reality is without the fashion platform the industry will either stall or it will phase out so this has happened in the past.

“Our industry has been around since the 70s and the centre of industry has always been Suva where most of our registered designers are based here.”

Without a strong fashion platform it’s almost impossible to grow a fashion industry.

 

About the new Fijian Fashion Festival  platform

He said Ellen Knight-Whippy the managing director of Fiji Fashion Week Ltd which was established 10-years ago did them a service by establishing that trade platform.

“But the real heroes were the designers, who took a chance and stepped out designed and started to start their businesses again.

“Even designers who have been around like Naina, Hupfeld Hoerder have really solidified.

“Last year of course Ellen announced her retirement the council was in talks with her in relation to fashion week and what was to come after Fashion Week.

“We couldn’t really come to an agreement the council also the council determined we should look at the way we frame fashion in Fiji.

“And relook at the way it was presented in terms of trade platform so from there the idea of the Fashion festival was born.”

Now the Fashion Festival is going to be quite different.

“We are basically going to start from scratch we are not in competition with Fiji Fashion Week should it occur again because we are not sure where the future of Fiji Fashion Week is.

“We are not in competition with their style of show we are not using anything that is unique to Fiji Fashion Week.

“Fashion Week and fashion festivals are common occurrences around the world so of course there is uniformity.”

The Fijian Fashion Festival will run over two nights and one whole day.

The council is heavily committed to making Suva the global centre for Pacific Fashion.

A new logo for the Fijian Fashion Festival will aslo be launched today.

 

About the Fashion Council of Fiji

The Fashion Council of Fiji has been working on the sustainable development of the fashion industry towards the development of skills of all involved in the fashion value chain over the past four years.

The Council has also networked with national and international professional educational institutions to develop skills required for the industry as well as fashion industry representatives overseas to develop commercial partnerships. It has been advocating with public and private partners to support the fashion industry.

Feedback:  maraia.vula@fijisun.com.fj

 

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