SUNBIZ

Marketing Strategy Unites North-East India Region

The North-East India region’s coming under one umbrella in marketing strategy is a win-win situation, says Gautama Chintey Mr Chintey is the Adviser-Banking, Industries and Tourism to North Eastern Council,
11 Dec 2017 10:30
Marketing Strategy Unites North-East India Region
Performers during the 6th International Tourism Mart 2017 for the Noth East Region. Photo: Waisea Nasokia

The North-East India region’s coming under one umbrella in marketing strategy is a win-win situation, says Gautama Chintey

Mr Chintey is the Adviser-Banking, Industries and Tourism to North Eastern Council, who is spearheading the North East Tourism Development Council.

He said the region is hard-selling the northeast as the next tourism destination to a gathering of foreign delegates at the valedictory function of the 6th International Tourism Mart at the Vivanta by Taj in Guwahati, Assam, India.

North East Tourism Council setup

The North East Tourism Council is the body set up for the North Eastern region and was set up in 2012 with a master plan of integrated tourism for the NE region.

One of the recommendations was the set up and represented by the eight states driven by the private sectors.

Mr Chintey said the northeast’s cultural, ethnic, wildlife and landscape diversities along with the hospitable people are the core strengths of the region to become a major tourism hotspot.

“The uniqueness of the northeast lies in its diversity.

“A region full of diversity and hospitable people itself will make the northeast a tourism hotspot.

“Hosting the country’s first international tourism mart in Guwahati speaks a lot about the region’s tourism potential,” he told a gathering of tour operators and delegates from India and other countries.

“We need to brand the NE as one single destinations or single brand compared to the individuals promoting themselves and this brings great return.

About the participants

Sixty-six international delegates comprising of stakeholders and media personnel from 29 countries and 50 domestic stakeholders in tourism sector from different parts of the country are participated in the three-day event.

The mart aims is to put emphasis on India’s Act East Policy, blossoming ties with ASEAN and the larger East Asian region.

It aims to create awareness about the rich and varied tourism products of the Northeastern region in the domestic and international markets.

Furthermore this is an immense opportunity for the IndoFijian Diaspora to add as a bucket list especially with the increasing Fiji Airways/Jet code share.

This can be also a window for experiential tourism, naturalist, botanist and an educational trip in a bid for acquaintance with nature and long history of India NE region.

The North East is made up of eight states – Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura, which boast unique tourism products and services.

Feedback:  waisean@fijisun.com.fj



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