SPORTS

Capturing Key Markets In 2018

The Fiji International will return to the Pacific for its fifth staging on August 2-5 at the Natadola Bay Championship Golf Course. The event will be tri-sanctioned by the ISPS
03 Jan 2018 11:00
Capturing Key Markets In 2018
Mike Weir approaching the 18th hole at the Natadola Bay Championship Golf Course. Photo: PGA Australia.

The Fiji International will return to the Pacific for its fifth staging on August 2-5 at the Natadola Bay Championship Golf Course.

The event will be tri-sanctioned by the ISPS HANDA PGA Tour of Australasia, the European Tour and the Asian Tour.

As part of the tri-sanctioning agreement, the Fiji International will not compete with any other tournaments on the three tours in the Asia-Pacific region during the first week in August.

With a key strategic focus to leverage the tournament to build awareness and grow golf tourism from key Asian markets, the stand alone date provides the best opportunity to attract key Asian players and media to attend the event.

“The Fiji International has showcased Fiji’s capability to host international sporting events, and more specifically grow golf as a niche tourism product,” said the Fijian Minister for Industry, Trade, Tourism, Lands and Mineral Resources Faiyaz Siddiq Koya.

“We are thrilled to once again partner in this tri-sanctioned event and we trust that the event will secure high profile golfers from Asia and the rest of the world,” Koya said.

The inaugural tri-sanctioning in 2017 with the introduction of the Asian Tour saw an immediate increase of Asian players in the field, rising from 5 to 23 players and a notable increase in television broadcast throughout Asia.

“Scheduling a date on the busy global golf calendars always presents a challenge,” said Gavin Kirkman, chief executive officer of the PGA of Australia which oversees the ISPS HANDA PGA Tour of Australasia.

“We are confident that with the support of our sanctioning partners, the prominent August date represents a great opportunity for increased interest and exposure.

“The 2017 event resulted in over 20 hours of global broadcast vision which advertised Fiji to the world and encouraged more golf fans to visit Fiji on their next golfing holiday. We look forward to building on this in 2018.”

Over the past few years, the Fiji International has established a reputation amongst the world’s best golfers as a must attend event for themselves and their families.

The early August date follows on from the successful timing of the 2017 event, which saw an impressive field of international players compete in pristine conditions, further cementing the attraction of the tournament for players.

“The Asian Tour was pleased to sanction the Fiji International for the first time in 2017. Our players enjoyed themselves on the beautiful isle of Fiji and performed well with Thailand’s Jazz Janewattananond closing with a superb 65 to finish tied-second.

“We look forward to continuing our excellent cooperation with the ISPS HANDA PGA Tour of Australasia and the European Tour to bring this excellent tournament to greater heights in the years ahead,” said Josh Burack, chief executive officer of the Asian Tour.

The redesign of the championship course from Fiji’s number one golf ambassador, Vijay Singh, was on display for the first time during the 2017 event and resulted in spectacular viewing of Fiji’s natural beauty during the international broadcast.

With a further year of the redesigned holes being bedded in and with overall growth of the newly laid turf, the course is sure to be in exceptional condition in 2018 when on show to the world.

Keith Waters, chief operating officer, European Tour added: “We are delighted that the Fiji International returns to the European Tour’s international schedule for the third consecutive year. Our relationship with both the PGA Tour of Australasia and Asian Tour continues to go from strength-to-strength through our Strategic Alliances, and we look forward to returning to Natadola Bay Golf Course and the beautiful surroundings of Fiji, for what I am sure will be another successful event in 2018.”

The PGA of Australia, in partnership with Sports & Entertainment Limited (SEL) will continue to further develop and evolve the Fiji International to ensure it continues its status as a leading tournament in the Australasian region.

About the Fiji International:

To be held from 2-5 August the Fiji International will be played at Natadola Bay Championship Golf Course which boasts breathtaking views of the Coral Coast and is home to the Natadola Beach Land Estate.

InterContinental hotel at Natadola Bay in Nadi. Photo: PGA Australia.

InterContinental hotel at Natadola Bay in Nadi. Photo: PGA Australia.

Enticed by the tropical destination, the Fiji International has attracted some of the world’s best golfers since its inaugural staging in 2014 including Fijian hero and three time Major champion Vijay Singh, 2017 champion Jason Norris, 2016 champion Brandt Snedeker, 2015 champion Matt Kuchar, 2014 champion Steven Jeffress, Steven Bowditch, Boo Weekley, Nick Price, Robert Allenby, Heath Slocum, Liang Wenchong, and Anirban Lahiri n 2018, the Fiji International continues to have a global presence confirming its position as an integral tournament in the South Pacific region, with the tournament being tri-sanctioned by the European Tour, Asian Tour and ISPS HANDA PGA Tour of Australasia.

A Pacific paradise, the Fiji International also boasts some of the most unique hospitality options in world golf with the par-3 8th hole providing the perfect vantage point to watch the golf, whilst socialising on the beach.

More than just a golf tournament, the Fiji International aims to leave a lasting legacy for golf in the Pacific region, with the PGA of Australia supporting initiatives to introduce and grow the game in Fiji.

Owned by SEL and the PGA of Australia, the Fiji International is proudly supported by the Fijian Government, Tourism Fiji and the InterContinental Fiji Golf Resort & Spa as the official resort of the tournament.

-Fiji International

Feedback:  oseab@fijisun.com.fj

 

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