SUNBIZ

London Here We Come

Fiji invited to Commonwealth Fashion show. Concept submissions are due on January 12 The Fashion Council of Fiji in partnership with the Commonwealth Fashion Council, are looking for a local
06 Jan 2018 11:00
London Here We Come

Fiji invited to Commonwealth Fashion show.
Concept submissions are due on January 12

The Fashion Council of Fiji in partnership with the Commonwealth Fashion Council, are looking for a local designer to showcase a product during the reception at the New Zealand High Commission in London.
Six fashion designers and manufacturers from across the Commonwealth Fashion Industries will display their products to 120 guests, retailers, buyers, sellers, diplomats and department stores representatives as part of the ‘Made in the Commonwealth Reception’.
The Commonwealth Summit will take place in London on April 16, and the Made in the Commonwealth Reception, taking place on February 20 leading up to that summit.
Daniel Hutton, the director and founder said: “It’s fundamental that we bring all areas of the Commonwealth together because that makes our Commonwealth different and unique-our diversity.
“And, we must, within all our programmes, represent the full geographical span of our Commonwealth family.”

About the criteria
Chairperson of Fashion Council of Fiji Faraz Ali said: “The initiative is a partnership between the Fashion Council of Fiji and the Commonwealth Fashion Council to bring exposure to a selected Fijian designer in London during a “Made in the Commonwealth” event.
“The selected fashion item (whether it be a garment, accessory, or printed fabric) will be representative of our culture to grab the attention of the VIP guests in attendance.
“It will need to be easily translatable to a commercial item, or have elements that are identifiable as commercial fashion.
“This is a difficult task, but one that we believe our designers are more than prepared for.
“There is only one spot available, and we look forward to excellent submissions and selecting the very best!”
Mr Ali said the opportunity would mean exposing the designer in a large fashion arena.
“London is also a geographical fashion target for the council, where we believe our fashion businesses have a good chance of thriving due to the inherent diversity of the locale, and their taste for experimental fashion,” he said.
The fashion product needs to be a unique and contemporary representation of our culture that can possibly be re-interpreted for the purpose of commerce. This can be a garment, fabric or a fashion accessory.
“We look forward to receiving your submissions,” Mr Ali said.
The selected product will need to be shipped to London before January 30.
“The Council is proud to provide global opportunities for our designers.
“We have a much more targeted approach this year, and with the Fijian Fashion Festival we look forward to growing Creative and Cultural SMEs through exposure to create a stronger fashion industry.”
Concept submissions are due on January 12.

About the Fashion Council of Fiji
The Fashion Council of Fiji has been working on the sustainable development of the fashion industry towards the development of skills of all involved in the fashion value chain over the past four years.
The Council has also networked with national and international professional educational institutions to develop skills required for the industry as well as fashion industry representatives overseas to develop commercial partnerships.
It has been advocating with public and private partners to support the fashion industry.
Feedback: maraia.vula@fijisun.com.fj

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