Opinion

EDITORIAL: New Ranking Puts Us Among Best Destinations In World Tourism

When the New York Times makes a statement, Government, civic and business leaders take note. When it ranked Fiji 24th in a world rating of  best tourist destinations that one
17 Jan 2018 11:04
EDITORIAL: New Ranking Puts Us Among Best Destinations In World Tourism

When the New York Times makes a statement, Government, civic and business leaders take note.

When it ranked Fiji 24th in a world rating of  best tourist destinations that one can visit  this year, we should be proud. The ranking recognises our quality as a destination. We are just as good if not better than many tourist spots around the world.

The American newspaper is based in New York City with a worldwide influence and readership.

Founded in 1851, the paper has won 122 Pulitzer Prizes, more than any other newspaper.

The New York Times list highlights cities across every continent making it clear that it has been thoroughly globally-minded in its approach.

It is said to use a multi-scaled approach which was also not a new practice.

It said of Fiji: “Prosperity and progress in the South Pacific.

“Recovering vigorously after 2016’s Cyclone Winston with the help of private sector investments, Fiji is reemerging with four new hotels. These include the sleek and surprisingly affordable Marriott Resort Momi Bay, with 22 overwater bure (bungalows) among its 114 rooms, and Kokomo, a 140-acre private island on the Great Astrolabe Reef. Existing resorts like Nanuku have made meaningful nods to conservation by banning single-use plastics like straws and shampoo bottles, and introducing coral nurseries and mangrove restoration projects with reused plastic water bottles to grow seedlings.

In the spring, Lindblad Expeditions/National Geographic is scheduled to begin a series of cruises to the South Pacific, including stops in Fiji’s lesser-visited islands like Taveuni and Beqa, while Fiji Airways inaugurated a new direct flight to Fiji’s Nadi International Airport from San Francisco in fall 2017. — Adam H Graham”

We are capable of offering internationally accepted and recognised services.

Fiji Hotel and Tourism Association president Dixon Seeto thinks our rating could have been higher.

“Given that we have been ranked higher in other surveys, being the happiest country in the world and things like that. But even then, there are many countries in the world, some with much more mature tourism facilities. For us to be ranked 24th is not bad as long as we are always improving.”

For Fiji to improve its rating, tourism stakeholders must work towards lifting our standards.

The accommodation on offer and services we provide must be the best to attract tourists here.

We are taking huge strides through bold investment and innovating thinking.

Service remains one of our best assets. That’s why tourists return to our shores time and time again.

We are known as the friendliest country in the world. It is in our nature. We naturally go out to welcome people and make them feel at home with our infectious smile.

It is important to note that our road to success has been supported by Fiji Airways. The airline has introduced new flights.

All that is good, especially if you have a very high rating.

Mr Seeto says in many ways, Fiji should really push its marketing approach also to Asian countries like China, Singapore, Malaysia, South Korea.

He adds this is because we have tourists from there every year who come in chartered flights and spend thousands of dollars on our shores.

Our world rating means we continue to make waves in more developed countries.

Feedback: maraia.vula@fijisun.com.fj

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