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Philippa Steele (front , sixth from left) the Model co-ordinator, Faraz Ali (front, seventh from left) the chairman of Fiji Fashion Council with all the models on January 20, 2018. Photo: NIKHAT KHAN
January 21
10:08 2018

The Fashion Council of Fiji through the Fijian Fashion Festival are promoting diversity and human development of the models.

The first model call for the Fijian Fijian Festival was a success after more than 100 aspiring models took part in the open model call at the Fiji Museum yesterday.

Council chairperson Faraz Ali said: “We want every model who comes through the festival to leave better people than when they started with us.

“The Fashion Council wants to develop these young people to be confident, aware of their brand, and to place value in their name.

“After the launch of the Fijian Fashion Festival by the Fashion Council of Fiji, we have continued to assert that we are focused on trade and business creation for our industry and models are a big part of that as models become brands,” said Mr Ali.

“There has been alot of exposure for models but they have never been taught to commodify their identity, ethically and sustainably through perseverance and how all this can be utilised in their career in the future..

“We are really interested in the holistic human development of the models as we develop them we are creating better citizens and future productive and effective employees and business owners for our country.”

The process yesterday was to select models for the fashion festival as well as international ambassadors for agencies.

“The fashion council is an industry organisation and our return on investment is to see it flourish through the models, and it’s sad to see that not all of them are selected.

“From the 76 that have been selected, they will be judged on their commitment and punctuality so that they can carry on and we will also have a model call in the West.

“We would like to see a genuine representation of the diversity in ethnicity, body shape, in gender expression and for equal representation.

“We were really happy to see the diversity today.

“The fashion festival is about representing us and our identity as aptly as possible and it is about developing young people to become responsible citizens and to be self-confident in order for them to know their worth.

“We need to understand that our names are the only thing we own in this life and they need to learn to value their name and to honour it.”

Model coach/ co-ordinator, Philippa Steele said,” there’s a lot of opportunities for models and that’s what the Fijian Fashion Festival is trying to showcase.”

“This is my first audition for a fashion show as a model and I am very excited and anxious, but I hope I for the best,” said Marsefo Lesinaivalu.

Last night the council also through the Fijian Fashion Festival organised the designers only party hosted by Victoria Wines, the major sponsors of the festival. The trustees and organisers of the festival discussed the future of the festival and made announcements about their visions and directions to  the designers, as they are the heartbeat of the industry.

The Fijian Fashion Festival is scheduled for June 1 and 2, 2018 in Suva.


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