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Selling at the Market Assists Luveitasau Overcome Shyness

Being a vendor at the Centrepoint market in Suva has brought Mosese Luveitasau out of his shell. The 53-year-old father of two from Serea, Waimaro, Naitasiri is now no longer
23 Feb 2018 11:00
Selling at the Market Assists Luveitasau Overcome Shyness
From left: Mosese Luveitasau, Laitia Tabumate and Manasa Vula at his stall at the Centrepoint market in Suva on February 21, 2018. Photos: Taraivini Seru

Being a vendor at the Centrepoint market in Suva has brought Mosese Luveitasau out of his shell.

The 53-year-old father of two from Serea, Waimaro, Naitasiri is now no longer shy and or withdrawn.

“I had to talk, communicate with my customers to sell my vegetables and root crops,” the soft spoken Mr Luveitasau said.

“I was not well educated but I need­ed to do something to support my family,” he said.

“To gain confidence I had to talk, talking is vital because that is what lures the shopper to buy from your stall.”

Mr Luveitasau is a pioneer at the Ratu Dovi Road market – 2018 is his twentieth year selling along the roadside.

“It is a six-day a week business with my days starting as early as 4am. I rest on Sunday,” he said.

Mr Luveitasau who lives at Wainivula is usually at the roadside at 4am to go to Nausori to buy his veg­etables and root crops.

He closes his stall at 8pm. There is no electricity supply. He brings his solar light to assist him in the eve­nings as the streetlights are not suf­ficient.

“I buy most of my items from the Chinese and iTaukei farmers, and I buy what is in season and fast sale items.

“I am at the Nausori market six days a week because I want my cus­tomers to get fresh supply.

“I have mustered the trade that I now can predict individual day de­mands.

“I hope to make my market stall a one stop shop to my customers that they need not move around to buy their food items.

“When I go to Nausori to buy from the farmers I also buy varieties of the same crop according to my custom­ers’ expectations and preferences.

“Like chillies I have the small ones and the bongo chillies so to for lem­ons I have the Fijian molikula and the cumquat.”

Mr Luveitasau always has more than ten different vegetables and root crops on his two tables to sell.

“You know when I first started I did not know a thing about this trade, I am self-taught, it is through trial and error. This is my livelihood; I get up in the mornings just like any other person going to work. I clean my stall every day and display my sales to as­sist my customers in selecting what they want and need to buy.”

Mr Luveitasau had constructed his stall from materials he bought. Meanwhile Nasinu Town Council collects $2.20 every day (six times a week) from every vendor as garbage cost.

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