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Leba Bases Her Market Ethnics On Trust

Baseva Leba of Nasolo village bases her business ethics on trust – that is why she gets her supplies from one farmer the last three years. “I don’t go around
16 Mar 2018 11:00
Leba Bases Her Market Ethnics On Trust
Baseva Leba at her table in Labasa Market March 9, 2018. Photo: WATI TALEBULA

Baseva Leba of Nasolo village bases her business ethics on trust – that is why she gets her supplies from one farmer the last three years.

“I don’t go around jumping from one farmer to another when I buy my sup­plies like vegetables and root crops for my market stall,” Ms Leba said.

“I have been buying from this par­ticular farmer and our relationship is good,” she said.

“He knows my preference and he is always giving good and fresh sup­plies.

“I have built my customer base from this relationship and have not had a complaint because I sell what is worth my customers’ money.

“They have worked hard to earn money – it is only fair that I give them what they deserve.

“That is the very reason I only buy from one particular supplier, I trust him, my customers trust me and we are all happy.”

Ms Leba has been a market vendor the past three years and she is at the Labasa Market six days a week.

The mother of three runs her stall to assist her husband. While her hus­band handles the bills, hire purchas­es and other things, Ms Leba buys the groceries.

“Every week I buy groceries for my family from the money I make from the produce I sell at the mar­ket. Selling at the market has really helped my family,” she said.

Ms Leba is now money wise as she is able to save a sum from her weekly takings.

“It is difference when you earn or make money, it is all in your control,” she said.

“I make sure that I put my savings



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