NATION

Ceo Survey Reveals 72 Per Cent Fijians Watch Fbc News

A recent survey, conducted by the Australia-based Pulse Insight, revealed 72 per cent of Fijians preferred the FBC 7pm News as their source of news on television. FBC chief executive
15 Jun 2018 11:00
Ceo Survey Reveals 72 Per Cent Fijians Watch Fbc News
FBC chief executive officer Riyaz Sayed-Khaiyum

A recent survey, conducted by the Australia-based Pulse Insight, revealed 72 per cent of Fijians preferred the FBC 7pm News as their source of news on television.

FBC chief executive officer Ri­yaz Sayed-Khaiyum made the an­nouncement during a press confer­ence yesterday,

He said the recent survey was con­ducted nationwide from September through November 2017.

Mr Sayed-Khaiyum said with the combined package of the latest up to date news, sports, business and lifestyle reports, FBC news had topped the market beating its com­petitor and Fiji’s oldest TV news source Fiji TV by an almost four to one ratio.

The greatest number of respond­ents prefered FBC’s 7pm News time slot over all others.

Mr Sayed-Khaiyum said moving from zero percentage viewing to more than 72 per cent in a mere six years was a fantastic result for any broadcaster in the world.

“The huge commitment of our staff is also evident in their consist­ent high standard of work, which has also resulted in FBC TV achiev­ing a stupendous result in TV rat­ings for Fiji’s most preferred TV channel,” he said.

FBC news director Indra Singh said: “although we started off slow­ly because the general Fijian view­ing public was used to watching our competitor’s news for the last two decades, we did not give up.

“Recently we took another huge and bold step less than two years ago by moving our daily news to 7pm to keep up with the changing and modern Fijian lifestyle and subsequent viewing habits.”

FBC TV first went on air in 2011 against established competition which had commanded the nation’s TV screens for more than two dec­ades.

Since then FBC TV has rapidly grown to become the viewing choice of the nation for both pro­gramming and news.

Edited by Percy Kean

Feedback: ashna.kumar@fijisun.com.fj

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