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Dayals Sell Yaqona, Spices And Everything Nice

Giving up her career as a credit officer is paying dividends to company director, Shirley Dayal. “I gave up my job to be here, to be beside him (her husband)
15 Jun 2018 11:02
Dayals Sell Yaqona, Spices And Everything Nice
Shirley Dayal at her stall at Suva market on June 13, 2018. Photos: Taraivini Seru

Giving up her career as a credit officer is paying dividends to company director, Shirley Dayal.

“I gave up my job to be here, to be beside him (her husband) as we are a resilient team,” Mrs Dayal said her hus­band Anukar Dayal.

“For best results we need to be together in deciding on the quality of spices and items we sell according to the demands of our customers,” Mrs Dayal said.

“The only difference is the environment – with this the ex­pansion of your business is at the palm of your hands.

“We buy our spices from local wholesalers who sell us ac­cording to what we want.

“We are particular with the mix of spices, colour and tex­ture.

“Our customers’ demands and expectations are important to us, that’s why we are specific with what we want from our spice suppliers.”

The mother of two boys is fussy with what is displayed at the 18 spaces for Dayals Spice and Kava Limited at the Suva Municipal Market.

Items are neatly stacked and labeled for their customers’ convenience in selecting their choice of products.

Their sons are 14-year-old Anush and eight-year-old Shriyans. They attend Yat Sen Secondary and Primary schools at Flagstaff in Suva.

The boys join their parents every day after school.

The couple took over from Mr Dayal’s father 12 years ago. Mr Dayal is the youngest of seven siblings consisting of three brothers and four sisters. One of the brothers has passed away.

The other brother runs his wholesale business at Nausori selling potatoes and onions of which the Dayals buy their supply from while his sisters are married and have their own families.

The Dayals employ six people who assist them with their spices and kava business five days a week. They close on Sundays and public holidays.

Mrs Dayal is usually at the stall at 7am while her staff join her at 8am.

Staff retention is high as four of them have been with the company for eight years while the other two have been with them for three years now.

“We stress to them the importance of honesty, our work re­lationship is based on honesty,” she said.

“Honesty with the scaling, money and time – if we are honest with everything we do we will reap what we deserve; honesty is a blessing in disguise,” Mrs Dayal said.

Twelve years ago the business was quite small selling only onions, potatoes, rice, flour and a few spices.

Following the handover, the Dayals diversified into other spices and have expanded to selling snacks, vegetable seeds, tamarind, dry mango and yaqona (kava).

“The demand is there, we are getting new customers every­day who would always return to buy items from us,” she said.

To save customers’ time and avoiding the long queues at the e-ticketing booths they can also have their e-cards topped up there.

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