Importance Of Training In Business- Ways To Evaluate A Trainer

  Mayur Kalbag is a Leadership Coach, Corporate Trainer & Author. He can be contacted via email:   I would like to begin by reinstating the belief and conviction
07 Jul 2018 10:00
Importance Of Training In Business- Ways To Evaluate A Trainer


Mayur Kalbag is a Leadership Coach, Corporate Trainer & Author. He can be contacted via email:


I would like to begin by reinstating the belief and conviction that training and development of human capital or human resources is one of the most important ‘cata­lysts’ in the growth of any and every organi­zation.

You may have the best product but without properly trained people the product may re­main unsold.

What I mean by this is that even a sales ex­ecutive must go through effective training on subjects such as selling skills, communica­tion techniques and other similar and rele­vant topics so as to enable him or her to make the selling activity most productive and prof­itable for the organisation.

Training is therefore important and through this column, I wish to highlight ways to make the training initiatives more effective.

Evaluation of a Trainer

I am of the belief that in any training ini­tiative there are typically three players; the Trainer; the Content and the Trainee.

I call it the ‘TCT’. Among these three players the first ‘T’, the trainer, matters most in the way the training becomes successful or not.

The trainer is the one who conducts the training session and therefore there are cer­tain qualities or aspects which the trainer must possess in order to make the training successful.

Every organisation can also use these pa­rameters to evaluate and then select the trainer.

The parameters:


What is passion? I would say it is an ex­tremely deep and a strong desire as well as determination in a person to achieve or ac­complish something.

For a trainer, he or she must either develop or create that passion about achieving or ac­complishing a highly successful training ses­sion.

Just having knowledge about the topic is not enough. The trainer must feel the intense de­sire to see that he or she make each and every participant deeply involved, highly inspired and intensely participative in the training.

The trainer’s passion can influence the trainees to learn and extract knowledge in a way by which he or she will remember it and even implement the ‘learnings’!


An important parameter on which a trainer must evaluate is by the way he or she com­municates with the trainees in a training ses­sion.

Even passion needs to be communicated and this is where the trainer’s body language, verbal modulations along with the usage of eye contact becomes important.

To be able to enhance the involvement of every participant is possible only when the trainer combines his passion with extremely effective and vibrant communication skills.

I have attended quite a few training ses­sions where the most interesting topic was delivered in the most ineffective and boring manner only because of the lack of passion and the absence of inspiring communication skills from the trainer.


A question that must be asked to a trainer is how creatively the trainer can conduct the training.

Remember we must use that innovation in the methodology can make the training en­ergising and exciting for the trainees or par­ticipants.

How can one make the training innovative or creative? I would say one of the ways is to change the dynamics competely.

Try to make the session more interactive by introducing some ‘games’ or playful group exercises which would be relevant to the topic.

Even changing the way the power-point slides are shown by substituting them with ‘caricatures or drawings’ will make the ses­sion more interesting and impacting.

A trainer with the genuine attitude to con­duct his or her training in a different or unique way will eventually bring tremen­dous receptivity and respect from the train­ees.

I believe creativity or innovative thinking lies embedded within our own minds and all that the trainer has to do is awaken his crea­tive mind with an intense urge and desire to make his training positively unique.

Make them learn, Don’t Teach

A trainer who is keen on ‘teaching’ may not really succeed in making the session success­ful.

What a participant of the present times needs are opportunities and situations from which he or she can extract learnings rather than having a trainer who goes on and on and on with his lectures and presentations.

I don’t say the trainers must not deliver lec­tures or presentations but then that should not be the only way to conduct the training.

There has to be a sensible ‘balance’ between lecturing and making all the participants speak out their opinions and thoughts!

Take criticism positively

No trainer, in fact, no one in this world is perfect.

There could be trainings which may receive negative feedback and in such situations the trainer who receives the feedback positively, analyses it and then implements the feed­back to make his session better is the one to become most successful.

I have always seen that critical feedbacks are actually positive and progressive for a trainer only if he or she receives it positively.

Content or Knowledge

Along with all the above aspects or param­eters I believe the foundation of any success­ful training is the ‘CONTENT’.

Proper preparation regarding the ‘training topic’ is extremely essential for a trainer.

I have seen a few trainers who get compla­cent or over-confident about their knowledge and when they get into the training session they start becoming jittery and internally nervous especially when a participant asks a question or raises a doubt.

All the passion and zest could get deflated if there is an absence of content or knowledge and more importantly if there is a lack of ‘preparation’.

The attitude to delve deeper into the subject and gain mastery over it is also a fundamen­tal parameter on which a trainer should be evaluated.

Through this column I have tried to high­light a few but significant aspects to under­stand and evaluate a trainer towards making the training programs effective and success­ful.



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