Importance Of Training In Business: Ways To Evaluate A Trainer

Mayur Kalbag is a Leadership Coach, Corporate Trainer & Author. He can be contacted via email: I would like to begin by rein­stating the belief and convic­tion that training
14 Jul 2018 11:00
Importance Of Training In Business: Ways To Evaluate A Trainer

Mayur Kalbag is a Leadership Coach, Corporate Trainer & Author. He can be contacted via email:

I would like to begin by rein­stating the belief and convic­tion that training and develop­ment of human capital or human resources is one of the most impor­tant catalysts in the growth of any and every organisation.

You may have the best product but without properly trained people the product may remain unsold.

What I mean by this is that even a sales executive must go through ef­fective training on subjects such as selling skills, communication tech­niques and other similar and rel­evant topics. This is to enable him or her to make the selling activity most productive and profitable for the organisation.

Training is therefore important and through this column I wish to highlight ways to make the training initiatives more effective.

Evaluation of a trainer

I am of the belief that in any train­ing initiative there are typically three players: the trainer; the con­tent and the trainee.

I call it the ‘TCT’.Among these three players the first ‘T’, the train­er, matters most in the way the training becomes successful or not.

The trainer is the one who con­ducts the training session and therefore there are certain quali­ties or aspects which the trainer must possess in order to make the training successful.

Every organisation can also use these parameters to evaluate and then select the trainer.

The parameters: passion

What is passion? I would say it is an extremely deep and a strong desire as well as determination in a person to achieve or accomplish something.

For a trainer, he or she must ei­ther develop or create that passion about achieving or accomplishing a highly successful training session.

Just having knowledge about the topic is not enough.

The trainer must feel the intense desire to see that he or she make each and every participant deeply involved, highly inspired and in­tensely participative in the train­ing.

The trainer’s passion can influ­ence the trainees to learn and ex­tract knowledge in a way by which he or she will remember it and even implement the ‘learnings.’


An important parameter on which a trainer must evaluated is by the way he or she communicates with the trainees in a training session.

Even passion needs to be commu­nicated and this where the trainer’s body language, verbal modulations along with the usage of eye contact becomes important.

To be able to enhance the involve­ment of every participant is possi­ble only when the trainer combines his passion with extremely effec­tive and vibrant communication skills.

I have attended quite a few train­ing sessions where the most inter­esting topic was delivered in the most ineffective and boring man­ner This is only because of the lack of passion and the absence of in­spiring communication skills from the trainer.


A question that must be asked to trainer is how creatively the train­er can conduct the training.

Remember, we must that innova­tion in the methodology can make the training energising and excit­ing for the trainees or participants.

How can one make the training in­novative or creative?

I would say one of the ways is to change the dynamics competely.

Try to make the session more interactive by introducing some ‘games’ or playful group exercises which would be relevant to the topic.

Even changing the way the power-point slides are shown by substitut­ing them with ‘caricatures or draw­ings’ will make the session more interesting and impactful.

A trainer with the genuine atti­tude to conduct his or her training in a different or unique way will eventually bring tremendous recep­tivity and respect from the trainees.

I believe creativity or innovative thinking lies embedded within our own minds and all that the trainer has to do is awaken his creative mind with an intense urge and de­sire to make his training positively unique.

Make them learn, don’t teach

A trainer who is keen on ‘teach­ing’ may not really succeed in mak­ing the session successful.

What a participant of the present times needs are opportunities and situations from which he or she can extract learnings rather than hav­ing a trainer who goes on and on and on with his lectures and pres­entations.

I don’t say the trainers must not deliver lectures or presentations but then that should not be the only way to conduct the training.

There has to be a sensible ‘bal­ance’ between lecturing and mak­ing all the participants speak out their opinions and thoughts.

Take criticism positively

No trainer, in fact, no one in this world is perfect.

There could be trainings which may receive negative feedback and in such situations the trainer who receives the feedback positively, analyses it and then implements the feedback to make his session better is the one to become most successful.

I have always seen that critical feedbacks are actually positive and progressive for a trainer only if he or she receives it positively.

Content or knowledge

Along with all the above aspects or parameters I believe the foundation of any successful training is the ‘content’.

Proper preparation regarding the ‘training topic’ is extremely essen­tial for a trainer.

I have seen a few trainers who get complacent or over-confident about their knowledge and when they get into the training session they start becoming jittery and internally nervous especially when a par­ticipant asks a question or raises a doubt.

All the passion and zest could get deflated if there is an absence of content or knowledge and more importantly if there is a lack of ‘preparation’.

The attitude to delve deeper into the subject and gain mastery over it is also a fundamental parameter on which a trainer should be evalu­ated.

Through this column, I have tried to highlight a few but significant aspects to understand and evaluate a trainer towards making the train­ing programmes effective and suc­cessful.



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