Rosie Holidays has officially launched their refreshed brand.

The President, Retired Major General Jioji Konrote, was chief guest at the launch event.

A flower has always been the symbol of Rosie.

With their new brand look, this flower symbol has evolved to be a traditional Fijian “masi kesa” flower, reflecting Rosie’s roots as a 100 per cent Fijian owned family business.

The managing director of Rosie Holidays, Tony Whitton said: “The Rosie brand is considered one of the strongest travel brands in the South Pacific.

“Great brands continually evolve and it’s exciting to be able to launch this new symbol that is modern, energetic and dynamic.”

“In 1974, my parents started a small tour company with just two employees. It’s beginning were small but its spirit of excellence limitless. The Rosie Travel Group today, provides jobs to over 600 people.

“And over this 44-year journey, a flower has been the mark of our company. In our Fijian culture, a flower is a symbol of life. It is also a symbol of warm welcome, gifted to visitors to our shores.

“What a fitting symbol of the amazing work our people at Rosie do every single day. To give life. And create happiness to the international visitors entrusted to our care.”

The company says the new brand will have a reinvigorated look and feel to reflect Rosie’s passion to continue improving and inventing new and exciting products for their customers.

Rosie’s refreshed brand will be rolled out progressively across all touch points including their vehicle fleet, signage, print collateral, digital, online and social platforms.

Feedback:  maraia.vula@fijisun.com.fj