A professor from the prominent journalism school at Brigham Young University in America is in the country holding a three-day intensive training workshop on inves­tigative journalism with Fiji Sun jour­nalists.

Professor Steven R Thomsen is a jour­nalism professor and Director Interna­tional Media Studies at Brigham Young, the main university of the Church of Je­sus Christ of the Latter-day Saints.

He is accompanied in the training visit by Anne Collins, also from the Brigham Young Programme.

She specialises in social media and how to effectively use social media plat­forms to enhance branding and online presence.

While at the Fiji Sun, Ms Collins worked with the Digital team and em­phasised on how to reach targeted au­diences and how social media analytics could be used to do that.

“Everything that is posted up should have a purpose – and that is ultimately to drive readers to the Fiji Sun website,” Ms Collins said.

She also highlighted some innovative work her colleagues were doing on plat­forms such as Instagram.

Professor Thomsen is also working on an investigative project with a team of Fiji Sun journalists.

The visit is the second to the Fiji Sun by Professor Thomsen in a growing train­ing and development partnership be­tween Brigham Young and the Fiji Sun.

Professor Thomsen is a former newspa­per journalist and an is award-winning Acadmic.

Edited by Epineri Vula

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