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BRED Bank Fiji Has A New CEO

The former chief executive officer of a top New Cal­edonian bank has taken over the reins at BRED Bank Fiji Limited (BBF). BRED Group CEO Olivier Klein has announced the
29 Sep 2018 11:00
BRED Bank Fiji Has A New CEO
New BRED Bank Fiji Limited chief executive officer Thierry Charras-Gillot.

The former chief executive officer of a top New Cal­edonian bank has taken over the reins at BRED Bank Fiji Limited (BBF).

BRED Group CEO Olivier Klein has announced the appointment of Thierry Charras-Gillot as the bank’s new CEO.

Mr Charras-Gillot joins the bank from New Caledo­nia’s Banque Caledonienne d’Investissement (BCI), taking over from Frederic Reynaud.

Mr Klein thanked Mr Reynaud for his contribution towards BRED Bank Fiji.

Mr Reynaud has moved to the position of CEO at BCI.

About BRED

The BRED Group is a large French banking co-operative.

It has approximately EU€3.7 billion ($FJ8.4bn) in equity and over 5,500 employees across sev­eral regions, according to its website.

BRED Bank has regional branches in New Caledonia, Va­nuatu, Solomon Islands and Fiji.

Fiji branch

Its Fiji branch began opera­tions in 2012.

The bank posted its first profit of FJ$626,000 in the 2017 finan­cial year.

The bank has attributed this to a focus on the relevance of its business model.

It currently has six branches in Fiji plus a kiosk in TappooCity Suva.

Mr Charras-Gillot has over 25 years of industry experience and has previously plied his trade in New Caledonia, Mar­tinique Island and Reunion Is­land.

He joins the bank at a time of intense competition in Fiji’s fi­nancial sector.

Buoyed by strong economic projections, financial Institu­tions are investing heavily on innovative products to attract more customers.

Banks are also increasingly moving towards the digital space in efforts to find a com­petitive edge, but face hurdles there too.

Mr Charras-Gillot’s plan

BRED Bank Fiji’s new CEO has given a glimpse inside his plans to grow its business.

He said: “We want to make BRED Bank Fiji an essential partner for Fiji’s households and businesses and develop the number of customers by offer­ing an extended and modern va­riety of products and services at reasonable prices.”

“To potential customers: try a different bank; a bank close to the people and a bank that lis­tens to its customers.

“(We are) still new in the mar­ket but we are here to stay.”

Mr Charras-Gillot will be as­sisted by his deputies Rajesh Kumar and Olivier Baur, the bank has said in a statement.

Feedback: sheldon.chanel@fijisun.com.fj



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