Digicel Fiji is celebrating its 10th anniversary this year in style.

The telecommunications com­pany first started in Fiji back in 2008, as small communication company and has dramatically grown through years.

Chief executive officer, Digicel Fiji, Mike Greig said: “Digicel has invested millions in the past 10 years in bringing Fiji to a truly world class data network.

“The last 10 years has represent­ed a massive change in Fiji the in­novation in mobile market, Digi­cel is delighted to be in the path of change, revolution in a very posi­tive way. Consumers have benefit­ed from that innovative ways

“We look at the market since Digicel came to Fiji and the land­scape has truly changed forever and is continued to change, which is the exciting thing about taking implications and entertainment, for example the prices for mobile and data plans have dropped.

“Consumers in Fiji are using mobile phones and technology in the ways they have never dreamt, this is all by Digicel making things affordable for them.

“Competition is good, in Fiji we have a very competitive land­scape and that brings many chal­lenges in how we innovative, and how we prioritise and how we in­vest our money.

“Competition brings innovation and innovation brings a better ex­perience for consumers

“It is in Digicel’s DNA to bring innovation and value to our con­sumers and our track record has been strong while we have been in Fiji for the past 10 years.

“Since the launch of digicel in Fiji the consumers are able to en­joy the lowest call rates and the lowest data plans for example for $7, having seven gigabyte

“Digicel is also proud to have the most network coverage in Fiji about 95 per cent of the region and not just that, Digicel is work­ing hard to improve the network in Vanua Levu so that people in Labasa and Savusavu can also en­joy better network.

“In 2014 Digicel made its largest investment on 4G plan, so that the consumers can enjoy fast speed internet.

“In 2016 Digicel purchased Sky TV, which made them the biggest communication industry.

“The goal of Digicel is to be the leading the communication in­dustry in Fiji.

“Digicel has some really great innovation in television depart­ment as they introduced ESPN to their channel which has im­pressed their customers who loves sports.

“Digicel will not only have its anniversary celebration here in Suva but we will also have it in Savusavu and Labasa.”