SUNBIZ

Small Tourism Operators Urged To Go Digital More

Smaller tourism opera­tors were urged yester­day to enhance their digital presence because the future is online. Pacific Trade Invest Pro­ject co-ordinator for Invest­ment and Tourism Onorina Fugawai says this is
22 Nov 2018 11:20
Small Tourism Operators Urged To Go Digital More
Digital Tourism Workshop facilitator Len Cordinar (right) with some of the workshop participants on November 21,2018. Photo: Maraia Vula

Smaller tourism opera­tors were urged yester­day to enhance their digital presence because the future is online.

Pacific Trade Invest Pro­ject co-ordinator for Invest­ment and Tourism Onorina Fugawai says this is an im­portant tool to utilise for their businesses.

The need came about af­ter Pacific Trade Invest identified a gap in which local operators find chal­lenging to access the tour­ism market.

Ms Fugawai said: “We saw the need to up skill the local tourism operators in their knowledge of digital marketing and provide practical steps to help tourism operators to increase their sales and their profitability,”

The digital tourism pro­gramme also supports the development of a booking and payment capable web­site.

“We will show them how to use it and also how to attract more visitors or business through web size and digital marketing,”Ms Fugawai said.

“After this workshop is that if they are inter­ested in having a web­site built for them we will actually fund the development of the website and all they do is pay the monthly hosting fee.”

Fiji Hotel and Tourism Association (FHTA) chief executive officer Fantasha Lockington also encour­aged the smaller tourism operators to use the op­portunity to their advan­tage.

She said: “The train­ing provided by will help you understand why you need online presence, how you can build it your­self, and how to main­tain online presence.” The topics covered at the digital tour­ism workshop to help enhance their digital pres­ence include:

The workshop was made possible through the part­nership of Pacific Trade Invest and Fiji Hotel and Tourism Association.

The digital tourism workshop and training was held at the Fiji Com­merce and Employers Fed­eration building in Suva.

About Pacific Trade Invest

*PTI Australia facilitates connections that supports private sector growth in the Pacific islands.

Feedback: anaseini.civavonovo­no@fijisun.com.fj

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