SUNBIZ

SME Tourism Operators Need Assistance

Many small to medium op­erators did not get the assistance needed to at­tend workshops that would put them in touch with real tourism dollars. Fiji Hotel and Tourism Asso­ciation Chief
27 Nov 2018 11:00
SME Tourism Operators Need Assistance

Many small to medium op­erators did not get the assistance needed to at­tend workshops that would put them in touch with real tourism dollars.

Fiji Hotel and Tourism Asso­ciation Chief Executive Officer Fantasha Lockington said they had reached out further into the community asking if they want­ed to learn about digitalisation and how it could turn their busi­ness around.

Non members of the Fiji Hotel and Tourism Association were included in yesterday’s Digital Tourism Workshop conducted by the Pacific Trade Invest Aus­tralia.

We believe that this is the train­ing and awareness that should improve their sales and market­ing and improve on existing web­sites.

“We opened it up to non mem­bers of FHTA because if we have more tourists coming to Fiji then it is a win-win situation.”

Mrs Lockington said some who had signed up for the workshop did not have a website.

“They did not under­stand that if you have a website you need to update it.”

“They are here to see how they can improve their business and what the new trends are.”

“A good website lets people understand what you are doing and what you have.”

“The main thing is to target the right people and the website is the way to go right now.”

She added that more financially must be done to help small or me­dium size businesses grow.

“If there is assistance then it is going out to a small and limited people.”

PTI Australia General Manger Investments and Tourism Chad Morris said basically if one was a tourism operator and do not have a website, then they do not exist at all.

“We are trying to provide the environment to get them online.”

Mr Morris said the participants were ambitious to learn and get online.

“The micro business and SMEs don’t know about websites and have a Facebook page but that does not demonstrate the poten­tial of your service offering.”

“We are here to build those mi­cro business and SMEs capacities and knowledge and get online.”

“PTI will fund their websites but they have to pay a booking fee.”

PTI Project Officer Onorina Fungawai said PTI Australia was the leading trade promotion agency for the Pacific and funded by the Australian Department of Foreign Affairs.

“We have found over the years that even though some operators were online, they have failed to utilise the chance to reach out to customers.”

Ms Fungawai said the workshop was geared towards direct book­ings and getting funds directly into one’s bank account.

Feedback: charles.chambers@fijisun.com.fj



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