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APCO  REBRANDS Logo

APCO coatings have rebranded their logo. Having served the local market for the past 20 years, the rebranding was a part of the company’s initiative to shift to more new
03 Dec 2018 14:03
APCO  REBRANDS Logo
Staff of APCO at the Grand Pacifc Hotel, Suva on November 30, 2018. Photo: Maraia Vula

APCO coatings have rebranded their logo.

Having served the local market for the past 20 years, the rebranding was a part of the company’s initiative to shift to more new environmental friendly products to suit their customers.

This was revealed by APCO Senior Manager National Sales, Balachander Moorthy, at the Grand Pacific Hotel on fRIday.

Mr Moorthy said to keep up with the increasing competition, the business have been transformed to a younger and more energetic approach through this rebranding.

He added despite having faced challenges in terms of weather, sales have not been affected and so as the business.

“For businesses in Fiji and the South Pacific we are the market leaders and we have been growing very aggressively in the last 10 to 15 years,” Mr Moorthy said.

“We have grown to such a level that all competition put together that sales are not half of our sales that is how we have been doing business.

“Next year our focus will be towards consumers and towards projects and getting better and environmental friendly products for Fiji.

“We have had some tough times, across businesses in the western division but we are growing at a much faster rate than anyone else in the market, it has been positive,” he added.

“With the election being over, we have a stable government and we expect more project to come up which will be good for the business.”

Mr Moorthy said they worked with the brand consultant, called Bucket List from India and they had their partners, from Australia.

The rebranding research began with the employees.

“Employees are good source to get feedback from in regards to the brand,” Mr Moorthy said.

“We set ourselves for a strategic direction, and the question was how we became the market leaders of the paint companies.

“We are the market leaders and we want to get the best in terms of services to our customers.”

Feedback:  karalaini.tavi@fijisun.com.fj



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