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Tourism Earnings For 2018 At $2.08 bn

Total earnings from tourism this year was expected to be around $2.08 billion, com­pared to $1.92 bn in 2017. This is an increase of eight per cent and at the
13 Dec 2018 10:25
Tourism Earnings For 2018 At $2.08 bn
Tourism Fiji

Total earnings from tourism this year was expected to be around $2.08 billion, com­pared to $1.92 bn in 2017.

This is an increase of eight per cent and at the same time highlights tour­ism’s contribution to the GDP this year at around 34.3 per cent, according to the provisional figures re­leased by Macro-Tech Com­mittee.

This was revealed yester­day by the Permanent Sec­retary for Industry, Trade and Tourism Shaheen Ali during the 2018 Tourism Fiji Industry Day at the InterContinental Fiji Golf Resort and Spa at Natadola Bay.

Present were industry stakeholders from through­out Fiji and Tourism Fiji Regional Managers from key and emerging markets, including, Australia, New Zealand, United States, United Kingdom, and Asia.

“Tourism also remains our largest employer in Fiji, with strong linkages to other sectors, such as, con­struction, transport, infra­structure, food and bever­ages and general services, as well as new industries and start-ups,” Mr Ali said.

“We must always remem­ber, whilst the industry is a strong pillar of the Fijian economy, it is vulnerable to external and internal shocks.

“These include events, such as global financial cri­sis, climate change, unsus­tainable development, to name a few.”

He said the true essence of tourism lay in realising that the industry’s obliga­tions as hosts was to ensure that hard-earned money and time that a tourist com­mits to travel to Fiji was well spent and worthwhile.

“Like with any other ser­vice or transaction, our visitors need to get value for their money.

“This value is essentially derived from the quality of products and the level of service we offer – this is in addition to the inherent advantages Fiji, as a desti­nation and a brand offers.”

He said Tourism Fiji’s marketing plans for next year would ultimately set Fiji apart from its competi­tors and would ensure that the industry continued to be vibrant, sustainable and resilient.

“This is a very important day for all of us, as the driv­ers of the Industry, as we will be given an opportu­nity to contribute to the fi­nalisation of Tourism Fiji’s marketing activities in our key markets.

“The sector is growing year-on-year, at a rate that is beyond expectations.

“Earnings from the tour­ism industry continue to grow faster than the visitor numbers and this is what we want – a higher rate of return.”

Fijian Tourism 2021’s vi­sion was making tourism a $2.2 billion industry, by focusing on providing qual­ity service and attracting higher yield from our visi­tors.

“Our focus is not to grow the sector by increasing numbers only but increas­ing value, quality and gen­erating higher returns.”

“By just increasing visi­tors, we will be simply put­ting strain on our limited resources, causing irrepa­rable damage to our reefs and marine life, contribut­ing to pollution and over­whelming our essential services.”

“So, I strongly encourage you all to go through the Fijian Tourism 2021 strat­egies and identify where and how you can assist the Fijian Government in its implementation.

“It is the Fijian Govern­ment’s aim to work in col­laboration with our stake­holders to come up with new and innovative ideas, which not only encourages sustainability, but gives us the competitive advantage – that we need.”

Feedback: maraia.vula@fijisun.com.fj

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