NEWS

Fiji Fashion Festival 2019 Launches in Suva

  Fiji is ready for the future. We are ready to be global leaders when it comes to diversity, inclusivity and excellence. This was the message made by the chairperson
16 Dec 2018 14:25
Fiji Fashion Festival 2019 Launches in Suva
Members of the fashion industry during the launch of the Fijian Fashion Festival 2019 at the New Zealand High Commissioner’s residence on December 15, 2018. Photo: Simione Haravanua

 

Fiji is ready for the future. We are ready to be global leaders when it comes to diversity, inclusivity and excellence.

This was the message made by the chairperson of the Fashion Council and Fijian Fashion Festival Faraz Ali, at the launch of Fijian Fashion Festival 2019 at New Zealand High Commissioner’s Residence in Suva yesterday.

Launched last night by the Fashion Council of Fiji, the 2019 fashion season culminates in the much-anticipated Fijian Fashion Festival 2019.

The star-studded launch was also supported by Fijian Fashion Festival Diamond partner Victoria Wines. It was a neon high fashion extravaganza, celebrating the future of fashion in Fiji.

“The world is ready for a unique voice in the global fashion arena, and we believe that Fiji and more specifically Suva, takes the lead in the Pacific as the global centre for Pacific fashion, and therefore a global focal point, a fashion capital,” Mr Ali said.

“We are just lucky that because we are still in the development phases of our industry, we can curate an identity which is beyond skin deep.

“We are ready and up to the challenge as a council, a platform and an industry, and the launch of the Fijian Fashion Festival 2019 is evidence of this.”

The 2018 Fijian Fashion Festival was held in June this year and was then sponsored by the world-renowned Italian prosecco brand, Bottega Gold, which was a deal brokered through the Festival’s continuing Diamond partner, Victoria Wines.

Bottega Gold is again a sponsor for fashion festival for 2019.

The Fijian Fashion Festival will be held at the Grand Pacific Hotel for four days.

One of the festival’s core principles is diversity and inclusivity, encouraging all body types, ethnicities, gender expressions and identities, and people with disabilities to be a part of their model roster.

The following months will include the designer party, fashion workshops led by established designer Andrew Powell, an evening of prosecco tasting, a fashion auction and a charity dinner before the three days of shows and trade.

There will be three designer categories such as Budding, Blooming and Legendary, and designers are placed based on their experience in the industry.

Designers who are confirmed to show are Zilda, Samson Lee, Aladdin’s Cave, ZUBER Fiji, Naina, RFx, Lava Lani, AZA, Hupfeld Hoerder, Pacific Islands Art, Hefrani, Jadeine Whiteside and 8 Mountains.

“Designers can opt for an individual show, giving them the opportunity to showcase a full collection of garments and the creative freedom to beautify the space to their preferences,” Mr Ali said.

 

THEME

Mr Ali said: “We will be looking into a neon theme, because we want to look into the future, hence the dress code for today.

“This is due to the fact that we want our market and designers to look into the future.”

WHAT TO EXPECT

The Fashion Council of Fiji has also announced that the Fijian Fashion Festival will feature three separate runways in various locations around the Grand Pacific Hotel, a first for any Fijian fashion event.

The Runway, in the Britannia ballroom pre-function area for the group shows,

The Skyway, the second floor balcony of the GPH’s main heritage building for the individual shows

and The Waterway, the pool area, for the resort and swimwear shows.

At the event, the Minister for Industry, Trade, Tourism, Local Government, Housing and Community Development Premila Kumar encouraged the public to buy locally made products and clothes that would provide satisfaction to a consumer’s need.

“We have to give a lot more credit to the Fashion Council of Fiji, because they have given a lot of jobs to hairstylists, beauticians, photographers, designers and they have a market,” said Ms Kumar

“The fashion industry is their niche market and our ministry will help them in whatever way we can and we are open to new ideas.”

In 2018, the Festival partnered with the Loloma Foundation as official charity partners, a charity organisation providing sustainable medical, dental and infrastructure support to South Pacific rural communities. It will also continue to support them next year

Luxury jewellery designer Ryan Storer, based in Sydney with roots to Fiji, will attend the shows next year.

“I’m looking forward to attending my first Fijian Fashion Festival and seeing a new perspective on contemporary fashion,” he said.

“There is great breadth in the point of view from what I have seen so far and am definitely looking forward to seeing more.”

TheWhatItDo, an Urban Island Review media platform in Hollywood, will also be coming on board as a media partner for the festival.

TheWhatItDo creator Lisa Lavulo said: “The Fijian Fashion Festival is the hottest event in the Pacific for 2019. TheWhatItDo Media is looking forward to partnering with the Fashion Council of Fiji to work side-by-side to bring the ultimate urban island experience.

“It will fuse American hip-hop streetwear with fabulous cultural influences and a dash of swag.”

They would unveil fashion blends from the Pacific global diaspora. This is a new collaboration that will set a next level standard of Pacific fashion from fashion shows, to panel discussions, parties and vendor display.

The partners of the Festival are: Diamond Sponsor Victoria Wines, who will soon be announcing a naming partner for the Festival in 2019.

Also Textile Clothing Footwear Council of Fiji, Department of Heritage and Arts, Grand Pacific Hotel, Stage Tech, PKF Chartered Accountants and Businesses Advisors, Star Printery, FBC TV, 2Day FM, Radio Fiji Gold, Jejemon, Fiji Sun, TheWhatItDo (Hollywood), Rogue Homme (Sydney), Coconut Wireless (Auckland).

Edited by Jonathan Bryce

Feedback: sheenam.chandra@fijisun.com.fj

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