Anti-Apple Movement Picks Up Momentum In China

Chinese consumers’ love for Huawei can only increase because of the ban.
23 May 2019 21:33
Anti-Apple Movement Picks Up Momentum In China
Prepare to get embarrassed if you're using your iPhone in China.

Using an iPhone in China is now seen as embarrassing by Chinese consumers.

Local media reports say that the combined impact of the Trump administration’s trade war on China and export blacklisting of Huawei is adding fuel to the ‘Boycott Apple’ movement in China.

A report in the South China Morning Post says that while Huawei will be hurt in the short-term, Apple could take the longer-term hit from the policies.

Experts have gone as far to say that while the US export ban threatens to cripple the Shenzhen-based company in the short term, ongoing nationalist sentiment at home could play to Huawei’s favour and hurt Apple’s sales in China, according to analysts.

“Chinese consumers’ love for Huawei can only increase because of the ban,” said Kiranjeet Kaur, senior research manager at IDC Asia Pacific.
“Unless of course hardware supply chain constraints affect the roll-out of its phones locally.”

Last year, Huawei shipped 206 million smartphones, 105 million in mainland China, accounting for 26.4 per cent of the domestic market, IDC data showed. In comparison, Apple ranked fifth in the country with a 9.1 per cent share. In the first quarter, that fell further to 7 per cent compared to a 3 per cent share gain for Huawei, according to Counterpoint.

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