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Mini MHCC To Be Built in Nadi Town

Carpenters Fiji Limited is expanding its MH Homemaker brand and also plans to open a miniature MHCC in Nadi. Carpenters Fiji Limited director retail and marketing Kuna Sabaratnam said they are basically on an expansion mode
11 Jun 2019 18:23
Mini MHCC To Be Built in Nadi Town
Staff of MH Homemaker in Nausori. Photo: Maraia Vula

Carpenters Fiji Limited is expanding its MH Homemaker brand and also plans to open a miniature MHCC in Nadi.

Carpenters Fiji Limited director retail and marketing Kuna Sabaratnam said they are basically on an expansion mode for their MH Homemaker stores with the latest store opening in Nausori on June 1.

Mr Sabaratnam said this year alone they also opened MH Homemaker stores in Lami and Flagstaff.

“So we are actually on path of growth for Homemaker because there is a bit of synergy between the white goods and brown goods and a bit of variety.

“We want to make it into a one stop shop for consumers.  An example is when they buy their bed, they can buy their mattress, bedsheets, comforter and pillowcase so the whole works is there, which we are striving on.

“We are also working well with the local supply chain here.”

He added they also without fail keep on working on specials and offers from across the globe.

“We have brought some really special products into the market and today I am proud to say we have the entire range to cater for your home, that means really making your house into your home.”

He said what led to all these expansion plans was the customer demand.

He said: “If everything goes well this year, we will definitely look at getting into two other outer islands.

“We wanted to cater for the whole works, that means ensuring that the customers not only get A but they get B, C and D, they get the entire package.

“We are opening another Homemaker store at Vivrass Plaza Laucala Beach. The store right now is inside in the complex, but Homemaker has to have a proper outlet, it cannot just be open in a supermarket.

“It has to sit inside the outlet on its own because its got its own identity. That’s what we are trying to do.

New products:

“For the Homemaker segment, we are actually going outside the box, running away from the tradition of a normal Homemaker.

“We are going into more of what this market is going into so are getting into camping gears and outdoor activities, we are now selling solar heaters as the cold season is coming.

“A lot of people cannot afford the solar heaters, because its highly priced so Carpenters Finance is here ready to give them on hire purchase.

“We are now looking into fitness programmes for consumers, so we want to ensure that we have a good range of fitness equipment coming in. Carpenters Finance plays a part here, in terms of ensuring families have a small exercising area in their homes, so that they can do a 30 minute exercise a day.
Service centre

“We  have a service centre in Suva. Any customer who has issues with whatever they have bought from MH Homemaker, they can bring it to us in our store, it goes straight away to our service centre for diagnosis.”

He noted that they are in the process of setting up a service centre in the west as well.

Carpenters Fiji Limited director retail and marketing Kuna Sabaratnam. Photo: Maraia Vula

Carpenters Fiji Limited director retail and marketing Kuna Sabaratnam. Photo: Maraia Vula

Properties that have caught fire

In terms of properties that have caught fire, Mr Sabaratnam said they are currently working on the MH supermarket on Main Street, Nadi (It caught fire in 2013).

He said they feel it is a strategic location to open a business.

“We feel that it’s a very good site and we want  to create a miniature MHCC.It will have the whole works from a supermarket, MH Homemaker store, shops and foodcourt  in that complex.”

He has confirmed that the property development documents for this  miniature MHCC in Nadi have been submitted to the town council. This would mean new employment will be created.

MHCC is the busy and highly successful Morris Hedstrom City centre complex in the heart of Suva.

MaxVal-u update.

“Consumers must have queried by now why the second MaxVal-u outlet on Rodwell Road has closed.   Well this is to make way for the new MH Homemaker store.

“MaxVal-u is still running strong and the Morris Hedstrom (MH) Supermarket brand as well.

“It’s still two different entities, MaxVal-u is catering to clients who are on a budget span,  MH is continuously there with new innovative products for its customers’ taste buds.

“We are continuing to cater for that with the local suppliers  and business associates. Our team that we have from all over the world are sourcing for excellent quality products at the right price.”

He also confirmed they have plans to open MH Supermarkets at some MaxVal-u supermarket sites in the near future.

About Carpenters Fiji Ltd

As one of the largest business groups in the private sector, WR Carpenters Limited employs over 3,000 people, and has continued to contribute to the steady growth of the Fijian economy.

The group subsidiaries include, Morris Hedstrom Supermarkets, MaxVal-u Supermarkets, MH Homemaker, Carpenters Motors, Carpenters Shipping, Carpenters Finance, MH Money Express, Carptrac, IMEL, Carpenters Hardware, Daltron and Cellar Masters.

Feedbackmaraia.vula@fijisun.com.fj

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