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MH Super Fresh Fined $20,000 For False And Misleading Representation

MH Super Fresh has been fined $20,000 FJD by the Suva Magistrate’s Court on one count of false and misleading representation.
03 Oct 2019 17:41
MH Super Fresh Fined $20,000 For False And Misleading Representation
MH Super Fresh

MH Super Fresh has been fined $20,000 FJD by the Suva Magistrate’s Court on one count of false and misleading representation.

This concludes action taken by the Fiji Competition and Consumer Commission which brought the charge of false and misleading representation against MH Super Fresh after FCCC officers conducted a surprise inspection following a consumer complaint.

“FCCC had sent two of our officers to conduct an inspection at MH Super Fresh after we received an email complaining about the difference in prices displayed versus what was being charged at the checkout,” said FCCC CEO, Joel Abraham.

“We held a caution interview with their appointed representatives, who admitted to the allegation.”

During the inspection, it was discovered that a bottle of Fabuloso was displayed and offered for sale at $5.95 FJD but at the point of sale, the item cost displayed $6.45 FJD.

“It may seem like a trivial issue on the surface but we take such matters very seriously,” said Mr. Abraham.

“All Fijian consumers have the right to have honest dealings with traders.”

False and misleading representation such as exhibited in this matter is a direct breach of the FCCC Act 2010 and if proven, FCCC will take the necessary steps to ensure the rights of Fijian consumers have been protected.

Feedback: rosi.doviverata@fijisun.com.fj



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