SUNBIZ

Essence Of Fiji Products, A Hit In The US

Combining spa therapy with one of Fiji’s rich seafood has catapulted Essence of Fiji’s new skincare range of products into the limelight in the United States. Essence Group Managing Director
13 Oct 2019 20:21
Essence Of Fiji Products, A Hit In The US
Essence Group Fiji’s new Nama Skin Care products.

Combining spa therapy with one of Fiji’s rich seafood has catapulted Essence of Fiji’s new skincare range of products into the limelight in the United States.

Essence Group Managing Director Debra Sadranu was especially excited when her product was featured in this year’s Emmy Awards.

The new Nama Skincare range has come a long way after Mrs Sadranu tasted the seafood while in Tamasua in Yasawa, where her late husband came from.

“Essence Group Fiji is excited that our Nama Fiji Skincare range is finally available for purchase online (nama-fiji.com) in the U.S. “an excited and proud Mrs Sadranu said.

“After a redesign, and much anticipation, Nama Fiji products are still focused on enabling longer lasting hydration due to our hero ingredient, nama (sea grapes) in extract form.”

She said the amazing story to this was that the nama was harvested by hand by the women of Somosomo Village on Naviti in the Yasawa Group.

“The women have been empowered and are being rewarded for their work.”

Mrs Sadranu said she was looking forward to the journey ahead as they embark on an exciting partnership and expansive international plans with their US distributor.

Essence Group Fij-Managing Director Debra Sadranu.

Essence Group Fij-Managing Director Debra Sadranu.

Future plans

Plans are also in place with an Australia and New Zealand launch planned for later this year.

“The Nama story has elevated to a whole new platform with two key brands for export into International markets.

“Along with the Nama Fiji skincare brand, Essence Group is also launching a new initiative as the first in the world, Float Therapy Fiji, a holistic health brand that integrates Beauty & Spa with Float Therapy.

The therapy treats sleep deprivation, anxiety, arthritis and remedial problems, post-game sports therapy, detoxification and general health and wellbeing.

“Essence Group Fiji, is proud to create these premium brands that are organic, sustainably harvested, environmentally friendly, Fiji Made products that impact the lives of the women from Yasawa villagers,”

The new premium branding will be available in Fiji through Jacks of Fiji retail stores to be launched in December.

Essence of Fiji Group received the newly created Specialized Tourism Services and Support to Industry Award at the 21st ANZ Excellence in Tourism Awards in 2018.

Essence Group Fiji's Nama Skin Care products

Essence Group Fiji’s Nama Skin Care products

Feedback: charles.chambers@fijisun.com.fj

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