Digicel Fiji has appointed Farid Mohammed as their new chief executive officer (CEO).

This is a milestone announcement as Mr Mohammed is the first local to be appointed to the top job since Digicel Fiji started operations in Fiji in 2008.

Originally from Lautoka, Farid is a proven leader in the business having served since 2006 in other Digicel Pacific markets, including Papua New Guinea, Samoa, Fiji and Tonga in various roles.

He is no stranger to Digicel Fiji as he has previously served as the Chief Financial Officer for four years prior to taking up the CEO role in Samoa in 2017.

Farid has a Bachelor of Accounting degree and is a full member of CPA Australia and an alumna of Wharton’s International Executive Programme for Future Leaders.

He is currently pursuing his Masters in Business Administration.

Mr Mohammed joins us from the Samoa business to take on the reins from outgoing CEO, Mike Greig.

During his three years as the CEO for Digicel Samoa, Mr Mohammed seamlessly implemented the new centralised operating model, delivered the modernisation of the network project and successfully connecting to the first submarine cable bringing Samoa to the world stage with connectivity and internet access.

According to Mr Mohammed, the icing on the cake was the Pacific Games 2019 of which Digicel was the official sponsor.

Digicel Regional chief executive officer, Shally Jannif, congratulated Farid on his appointment as the CEO for Digicel Fiji.

“Along with his strong grasp of the Digicel DNA based on the senior roles and experience with us,” Ms Jannif said.

“He brings the right mix of commercial and customer understanding coupled with a deep passion for technology and innovation which can only be of benefit to our customers in Fiji.

“His appointment comes at a time when we face such great uncertainties across the world, and with his passion to provide the best for our customers assures us that we will continue to serve our customers no matter what adversities we face,” she said.

Mr Mohammed stated: “I am delighted to be coming back home to the Digicel family at a time when the company is forging ahead on its journey to becoming a digital lifestyle partner for customers.”

Feedback:  maraia.vula@fijisun.com.fj