SUNBIZ

From Saddlery To Sports Business

Mr Prasad said the business was previously a saddlery and leather works business owned by an Australian.
10 Oct 2020 16:04
From Saddlery To Sports Business
J.R White director Avinesh Prasad. Photo: Lusiana Tuimaisala

It was an honour to be recognised as one of the longest serving retailers in Suva, said J.R White director, Avinesh Prasad.

J.R.White opened a shop in Suva in 1936.

Mr Prasad said the business was previously a saddlery and leather works business owned by an Australian.

“My grandfather Bisesar used to work for Mr J.R White as a saddler,” he said.

“When Mr White returned to Australia, he sold the business to my grandfather on the condition that we retain the name.”

He said his parents and grandparents celebrated Independence Day in 1970.

“I was four-year old at the time.”

Business

At the moment he said business wasn’t going well in light of COVID-19.

“We all have to take stock, and relook at our business and make some very tough decisions.

“Our business deals purely with sports gear.

“During post lockdown, when everything came to a standstill, we were selling some basic exercise equipment and nothing else.

“We have now seen movement after sports started, but with schools not performing in sports, it had a big impact on our business.”

The company has three shops – two in Suva and one in Lautoka.

 Suva on Sale

Mr Prasad said most businesses in Fiji were hosting a sale to reduce old stock.

Customers can expect good bargains from J R White during the Suva on Sale, he said.

“With the sports industry, we deal with branded equipment that are available at a premium price compared to non-branded items,” Mr Prasad said.

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