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Online Food Company Presses Ahead Despite Early losses

“We’ve had incidents where we picked up the wrong order, for which we then forfeited delivery costs,” he said.
17 Oct 2020 15:50
Online Food Company Presses Ahead Despite Early losses
Cyber Food managing director Majid Shahzad delivering orders to customers.

Cyber Food, an online food delivery service, lost over $5000 last year.

This was the result of customers either refusing to pay for meals they ordered, or were not at the address provided by customers.

Cyber Food owner Majid Shahzad said the sum did not include compensation paid by his company where wrong orders were delivered.

“We’ve had incidents where we picked up the wrong order, for which we then forfeited delivery costs,” he said.

“In other instances, some customers have not paid because they say the food tasted different from what they expected.

“Sometimes they ask for chicken wrap, but we deliver chicken burger instead.”

For starters, awareness on how online food delivery businesses operate, was needed, Mr Shahzad said.

“We had people calling us to place their orders with us; we had to tell them they were going about it the wrong way,” he said.

Cyber Foods has since asked customers to write their orders via email, text, screenshot or other social media apps to avoid miscommunication.

“Leave a paper trail,” he said.

Mr Shahzad also called for lending agencies to assist online businesses in setting up electronic payment platforms.

He said there were lengthy processes involved with statutory authorities and mobile telecommunications over customers’ personal details.

“It’s good to have their tax identification number (TIN), but that doesn’t solve half the problem,” Mr Shahzad said.

The cost of the loss has however reduced this year, as the company created awareness and put in place more stringent measures to the interest of all parties involved, he said.

In an earlier report, Mr Shazad said the company was asked to pay $25,000 to set up an electronic payment gateway with one of the banks.

“Our turnover is below what they are asking,” he said.

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