SUNBIZ

Westpace Apparel Limited Operating 80 per Cent At Suncoast

Westpace Apparel Limited is finally 80 per cent in operation since COVID-19 hit Fiji in March, says owner Jitendra Kumar. Mr Kumar said though they had to drop their prices
09 Dec 2020 09:15
Westpace Apparel Limited Operating 80 per Cent At Suncoast
Westpace Apparel Limited is operating at 80 per cent since COVID-19 hit Fiji in March 2020.

Westpace Apparel Limited is finally 80 per cent in operation since COVID-19 hit Fiji in March, says owner Jitendra Kumar.

Mr Kumar said though they had to drop their prices by 25 per cent to meet their customers’ demands, it had to be done to be able to keep his workers employed.

He confirmed that none of his employees have been given a pay cut and hopes to keep it that way.

Westpace Apparel Limited is the biggest employer in Rakiraki.

It employs more than 130 staff, but in light of COVID-19, the company had to layoff some of its staff when business slowed in March.

Now they have at least 80 per cent of their staff back.

The company has finally been able to pick up with business, especially with their international orders.

“Before the pandemic we had the upper hand with our customers. Now because of it they have the upper hand,” said Mr Kumar.

“That will not stop or deter me from making sure my staff members are still employed.”

“They have become family to me and I will have to do whatever it takes to keep them employed.”

He added though they had to give their customers a 25 per cent discount, when they resold, the prices were the same.

He urges these retailers to think of those who are struggling to make a living to ensure needs are met and not just focus on profit margins.

Amongst his employers are five who have special needs.

He said when they came in for interviews, he did not care what they did not know but what they could do.

“I believe in giving them an opportunity.”

“Performance is key.”

“Their performance has been more than exceptional.”

“One of the girls who is mute is my fastest button machinist. She puts the others to shame, but also motivates them to do better.”

Mr Kumar has survived two coups and several cyclones.

When asked why he still keeps fighting to build the business, he smiled and said: “I fight for them like they would for me. I hope these big retail shops realise their value and pay what they’re worth.”

 

Feedback: susana.tuilau@fijisun.com.fj


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