SUNBIZ

Teen Entrepreneur Launches New Cosmetic Range

Totoka Organics Fiji, a Fijian owned cosmetic company, has launched its first range of skincare products. Sourced from locally grown traditional ingredients, the new skincare range comprises a hydrating face
21 Dec 2020 11:55
Teen Entrepreneur Launches New Cosmetic Range
Declan Sanday, standing left, unveils his new cosmetic creation Totoka Organics Fiji, during the official launch of his skincare brand at the Grand Pacific Hotel

Totoka Organics Fiji, a Fijian owned cosmetic company, has launched its first range of skincare products.

Sourced from locally grown traditional ingredients, the new skincare range comprises a hydrating face cream, an ultra gel cleanser, dilo face oil and kukui oil.

Founded and owned by 17 year old business aspirant, Declan Sanday, Totoka Organics Fiji was five years in the making.

The Brisbane-based high school student, took a gap year to join his father in Fiji to learn the ropes of running a business.

His father, John Sanday, owns and manages Kava Korporesen, a kava export company that operates out of Colo-i-Suva.

The launch at the Grand Pacific Hotel in Suva, culminates his one year journey in hands-on business management and cosmetic skin care.

As he prepares to leave Fiji to resume his high school education in Australia, Mr Sanday says he learnt more than he expected during his short stint in Fiji.

“This year has taught me a big business lesson, and how to become an entrepreneur,” Mr Sanday said.

“Now I have to go back and graduate from school, but we’ve got a team in Fiji packaging and running Totoka Organics.”

Some of the Totoka Organics Fiji products.

Some of the Totoka Organics Fiji products.

Inspiration
Mr Sanday’s inspiration was drawn from his younger days where his parents impressed upon him the importance of traditional skin and health remedies.

“Totoka Organics was in the making for almost five years now,” he said.

“All of our products and packaging are eco-friendly, organic and sourced locally.

“All skin types, people of all colour and all ages can use our products.

“We pride ourselves for its Fijian sourced ingredients and solely skin care bases, so I think that’s what sets us aside from today’s market.”

Working through the challenges of COVID-19 at such a formative part of his youth has made the challenges more intersting, Mr Sanday said.

“It was not easy, but with the help of my dad, we made it work,” Mr Sanday said.

“Contacting farmers around Fiji for exotic ingredients, setting up our company documents, testing, learning more about skin care, and hard work and dedication has definitely brought the level of exclusiveness our product is,” he said.

Totoka Organics Fiji founder and owner, Declan Sanday.

Totoka Organics Fiji founder and owner, Declan Sanday.

Launch
The official launch of Totoka Organics Fiji involved social influencers who were hand picked by a team of professional public relations specialists, to attend the event, Mr Sanday said.

“Our exclusive guest list included fashion designer Samson Lee, former Trump model Phillipa Steele, Fiji Fashion Week, Zuber fashion team, constitutional lawyer and socialite Jon Apted and Temesia – a men’s fashion wear advocate,” he said.

“Our social media gained over 500 followers in just one night.”

A day after the launch, Mr Sanday started receiving enquiries from spas and customers in New Zealand, Australia and California.

The orders from abroad have piled up since, he said.

“I’ve been getting asked by other teenagers in Fiji to establish a company,” Mr Sanday said.

“They ask me for advice on business management.

“I will keep on growing my brand and hope to inspire my generation to know that you’re not too young to start a business.

 

Just The Beginning
Mr Sanday said the launch was just the beginning of what he believed would grow bigger in the years ahead.

He returns to Australia this week to prepare for a new school year at St Joseph’s Nudgee College, an all-boys school in Brisbane.

Mr Sanday expects to graduate from 12 grade next year, and attend the University of Sydney to complete his studies in bachelor of commerce in banking and finance.

Totoka Organics cosmetic range can be purchased online through the company’s social media platforms.

“We’re currently looking for outlets around Fiji, but for now we are selling exclusively online,” Mr Sanday said.

“You can find us on www.totokaorganics.com.

“Our prices range from $45 – $72.”

 

Feedback: frederica.elbourne@fijisun.com.fj



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