SUNBIZ

M-PAiSA Services No Longer Offered Through Post Fiji

“Our product, Post Money Order, is there for them as one of the most efficient and secure modes of services, which has been in operation for a decade,”
27 Feb 2021 16:58
M-PAiSA Services No Longer Offered Through Post Fiji
Post Fiji head office at Thomson Street, in Suva. Photo: Ronald Kumar

Sending and receiving money through Vodafone’s M-PAiSA platform will no longer be a service offered through Post Fiji Limited.

Post Fiji cited conflicting and competing interests as a reason behind the decision to terminate money transfer services through Vodafone Fiji’s M-PAiSA platform.

Feasibility was another concern aired by Post Fiji that supported the company ending its contract with the telecom giant.

Post Fiji’s own Post Money Order service will be promoted through its 58 outlets nationwide, incouding the rural areas and maritime zone islands.

“Our competitors were utilising our platform at a much cheaper rate – literally giving us a  very small commission,” Post Fiji chief executive officer, Anirudh Bansod said.

M-PAiSA’s money transfer services through Post Fiji ends after seven consecutive years, on February 28.

Mr Bansod said: “It was not in Post Fiji’s interest to sustain that sort of business with a competitor when we have our own product to run in the market.

M-PAiSA is a mobile phone-based money transfer service, that also enables payments and micro-financing service.

It is a product of Vodafone Fiji.

Through M-PAiSA, customers redeem money remitted to them via mobile phone, by presenting the necessary details to Vodafone agents.

Mr Bansod said the partnership with Vodafone Fiji conflicted with Post Fiji’s own money order product, Post Money Order.

 

Win-win

But days before the contract has ended, Vodafone customers in some rural outposts reported the lack of access to M-PAiSA services at some Post Fiji shops.

“This partnership from 2013 onwards was in conflict with Post Fiji’s own money order products,” Mr Bansod said.

“M-PAiSA and Post Fiji were in direct competition with each other.

“The partnership would have worked if it was a win-win situation.

“With M-PAiSA operating through our platform, we were competing but still allowed Post Fiji’s 58 shops as a distribution channel outlet.

“We have carried out statistical analysis on the commercial angle, and have explained our position to Vodafone.

“They could at least acknowledge our assistance over the years.

“There was huge variance in commission with what we received through MPAiSA, compared to our own product.

“We had to secure and safe-guard our own business.”

Mr Bansod said the decision would not impact staff numbers.

“Post Fiji’s distribution channel cannot be compared with anyone.”

He urged customers who were unable to access M-PAiSA services in rural areas, to capitalise on services offered by Post Fiji.

“Our product, Post Money Order, is there for them as one of the most efficient and secure modes of services, which has been in operation for a decade,” Mr Bansod said.

“Transparency and accuracy is so high with Post Money Order, that we never received a complaint about timely receipt of money.”

While digitisation was a global phenomenon that Post Fiji respected, the demographics continued to support the use of semi-automated mode of sending and receiving money, he said.

“A certain age group is still comfortable using semi-automated money order transfers,” Mr Bansod said.

“Revenue through money order transfers was exponentially high.

“We are expecting Post Money Order service to grow larger following the termination of this contract.”

 

Digital

Mr Bansod said Post Fiji would also offer digital means of money transfer, in a move that is aimed at raising the level of competition with other service providers.

“We will continue our Post Money Order transfers for the suited demography that use the semi-automated service, and also target the market that is comfortable with the use of the digital platform,” he said.

Remittances through Post Fiji’s E-Shop recorded an increase in use from countries as far as Canada, parts of Europe, the Middle East and Australasia, Mr Bansod said.

“We will continue to get bigger businesses in terms of money transfers, locally and internationally,” he said.

“Our biggest clients are the bigger organisations who deal in kava export and commercial operators.

“In the past six years, Post Fiji transacted more than $600 million.

“M-PAiSA has not matched that over the same timelines.”

 

Helping hand

“Post Fiji helped Vodafone establish the brand over a length of time.

“This is about respecting each other’s competing advantage.

“Our customers are content with our services and prices as is evident with their continued support.

“We expect our customer baseline to increase as a result of the termination of this contract.

“We understand and respect the move for cashless transactions – that’s why we are moving on to include the digital platform.

“At the same time, we have the semi-automated modus as a matter of choice for our customers, while offering a healthy competition to the market.

“It’s a sad part of life that towards the end of a relationship, people only see the broken parts of our journey together, and not the help that was mutually offered in the very start.”

Feedback:  frederica.elbourne@fijisun.com.fj

 

 

 



Laybuy it 5squares


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.


Covid 19 - SPC
Total
Subscribe-to-Newspaper
Fiji Sun Instagram
Subscribe-to-Newspaper