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Post Fiji Rebrands: Money Transfer Services Is Now Post Money Order

“Our FlashCash brand was not known by many, but they know Post Fiji offers money transfer services,” he said.
13 Mar 2021 11:00
Post Fiji Rebrands: Money Transfer Services Is Now Post Money Order
From left, Post Fiji board members Fazrul Rahman and Manjula Dayal, with Minister for Women, Children and Poverty Alleviation, Mereseini Vuniwaqa, and Post Fiji chief executive officer, Anirudh Bansod, at the launch of the rebranded Post Money Order service, in Suva, on March 12, 2021. Photo: Frederica Elbourne

Post Fiji last night launched its rebranded money transfer services from FlashCard to Post Money Order, in an official launch in Suva.

Minister for Women, Children and Poverty Alleviation, Mereseini Vuniwaqa, officiated at the launch, which was held at Albert Park.

Chief executive officer, Anirudh Bansod, said the rebranding included a new logo, for a service that existed more than a decade.

“The money transfer of physical money from one town to another is convenient and easy to use, which was used by hundreds of customers for more than a decade,” Mr Bansod said.

Once upon a time

At one point, Post Fiji’s money transfer business was exclusively used by thousands of customers in Fiji, he said.

Competition made things harder for money transfer at Post Fiji, prompting the realisation for a stronger brand, Mr Bansod said.

“Our FlashCash brand was not known by many, but they know Post Fiji offers money transfer services,” he said.

Post Fiji offered a range of services, each service with a dedicated brand name that was popular among Fiji market, Mr Bansod said.

The brands included:

  • EMS,
  • Smart Mail,
  • Parcel Post,
  • PostShop,
  • BillPay,
  • Ad Post, and
  • Post Express.

For better engagement

“Considering the importance of having better engagement of our brand with Post Fiji’s money transfer customers, we thought to revamp the brand name,” Mr Bansod said.

Most of the work involved in the rebranding was carried out in-house to save cost, Mr Bansod said.

“The launch of this brand also means Post Fiji is positioning and establishing a stronger place in the money transfer business,” he said.

“Today’s brands need something more if they want to stand out. “They need a purpose.”

59th post shop

Post Fiji Money Order is not only offered through 58 Post shops, as they provide such services through their online platform of e-shop (www.postfiji.com.fj ) from Post Fiji website.

Post Fiji’s history lies in the first Postal Act passed by the Legislative Assembly of the Fiji Government in December 1871, which officially established the setting up of a Postal Department in Fiji, a General Post Office and post offices in other parts of Fiji.

It also enabled the appointment of a chief postmaster and other postmasters who may be required to operate post offices.

In 1886, an amendment to postal laws provided for money order service in Fiji, but it was not until 1905 that the first money orders were issued in Fiji for overseas countries.

Post Money Order covers domestic services.

“The e-shop is considered our 59th post office – a virtual post office,” he said.

Feedback: frederica.elbourne@fijisun.com.fj



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