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Let’s Go Local: Sweet Maker Lad Finds Joy At Natadola Beach

The chief executive officer of Bhikhabhai and Company Limited, a successful locally owned business, Mr Lad is married with three children.
31 Mar 2021 11:00
Let’s Go Local: Sweet Maker Lad Finds Joy At Natadola Beach
An aerial view of part of the Natadola Beach. Inset: Viraaj Lad.

Viraaj Lad is a familiar face to Indian confectionery lovers.

The chief executive officer of Bhikhabhai and Company Limited, a successful locally owned business, Mr Lad is married with three children.

Being the fourth generation of successors for the company, Mr Lad is passionate about his work, and to offer the best Indian confectionaries to not only the local, but international market as well.

What are some of your hobbies?

I love cooking for my family every once in a while, so very basic.

One place in Fiji you would take visitor to?

I won’t say visitors, but I would definitely take my family Yatule Resort and Spa.

The main reason would be that we are away all the hassle, so it’s a lot of nature out there and simplicity.

The food is great there too.

What is your favourite secret backyard spot in Fiji, and why?

Natadola beach.

It’s beautiful, the water is clear, and I enjoy the waves there too.

Plus, it is not crowded.

Your favourite place for a coffee/tea in Fiji, and why?

I am not really a coffee person.

So for tea, it’s definitely Bhikhabhai’s masala tea.

What is that one place in Fiji on your bucket list, and why?

Taveuni.

There’s a lot to be explored there.

Feedback: shreya.kumar@fijisun.com.fj



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