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‘Agri-Tourism Requires Collaborative Approach’

Agri-tourism requires collaborative approach from the industry, farmers and development partners. This was highlighted by Minister for Commerce, Trade, Tourism and Transport (MCTTT), Faiyaz Koya at the second Agritourism Experiences
22 Jul 2021 10:30
‘Agri-Tourism Requires Collaborative Approach’
Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya.

Agri-tourism requires collaborative approach from the industry, farmers and development partners.

This was highlighted by Minister for Commerce, Trade, Tourism and Transport (MCTTT), Faiyaz Koya at the second Agritourism Experiences Talanoa Series webinar yesterday.

The Talanoa Series is a joint collaboration of the Pacific Tourism Organisation (SPTO), the Pacific Community – Pacific Organic and Ethical Trade Community (POETCom) and the Pacific

Agriculture Research in Development Initiative Phase 2 (PARDI 2).

“I would say it requires a regional approach, as tourism and agriculture are two critical sectors for all of us,” Mr Koya said.

“The pandemic has definitely provided us an opportunity to look within.

“And see how as a region we can develop ideas to support our industries.

“We can also learn from each other’s experience and instead of reinventing the wheel we can borrow and incorporate ideas into our own domestic policies.”

“The webinar on Agritourism, focuses on networking, innovation, marketing, diversification and value adding.”

He said the webinar presented an opportunity to hoteliers and farmers to identify markets for locally-grown and organic produce for the country’s biggest market; the tourism industry.

 

Regional Effort
“As a region, we need to work on principles of restarting on a stronger, fairer and more sustainable footing,” Mr Koya said.

“We know that the Pacific’s path to recovery hinges on mass vaccination.

“We know this because we can see bigger more developed economies with greater vaccine access and rates already travelling intra-regionally.

“With pent up travel demand, even when we reach our collective goal of being vaccinated, we will need to be competitive.”

He said the region would need to go beyond what they traditionally offers, and meet the demands whilst creating greater returns.

“We have a plan to return our economy to pre-COVID growth rates, but we cannot do this alone.

“We need your support, we need you to play your part and we need this to be a regional effort.

“We need you to be innovative, introduce new products into the market, employ Fijians and your Government will be there to support you,” he said.

 

Cicia For Organic
Susana Yalikanacea, a retired agricultural officer from Cicia Island in Lau said she believes organic is the way to go.

The next webinar part of the Talanoa Series has been scheduled for mid August.

The Talanoa Series is expected to run from June to December 2021 with plans to continue into 2022.

 

Feedback: shreya.kumar@fijisun.com.fj



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