Newspaper Seller’s Success Story

Taito Ledua, 28, has been selling newspapers for Fiji Sun, for the past two years.
24 Aug 2021 11:23
Newspaper Seller’s Success Story
Taito Ledua, a successful newspaper seller at Fiji Sun, was to able to build his wife and children a home, with his earnings from selling newspapers. Photo: Mereleki Nai

A door-to-door newspaper seller who built his home from his earnings, is now looking at investing in the purchase of a piece of land.

Taito Ledua, 28, has been selling newspapers for Fiji Sun, for the past two years.

He said his earnings helped him complete the construction of his two-bedroom concrete home, at Navakai, Nadi.

The Form Three drop-out said: “I no longer have to pay rent.”

He is now considering engaging an understudy.

“I want to start a business,” he told SunBiz.

Mr Ledua helped get himself a bicycle by Fiji Sun last week, to spread his reach.

He started using it yesterday.

Cycling vendor

Mr Ledua could be the only cycling newspaper seller in the country at the moment.

“It will help me build my clientele,” Mr Ledua said.

He said his sales improved significantly following the COVID-19 pandemic, after he made the concerted effort to knock on more doors, and speak to more people.

“At that time, I didn’t know many people,” Mr Ledua said.

“But after COVID-19, there were less people in town, because bus services were suspended, and the market was closed.

“I used the opportunity to make myself more visible around town – walking from door to door, talking to more people.

“Now, more people know me.”

Mr Ledua said people bought the Fiji Sun to know more about the Government of the day.

“It always has something regarding Nadi, either in news, or its major coverage in sports,” he said.

“I have personally noticed that whenever there is more sports news about Nadi, either in rugby or soccer, readers just love it.”

Mr Ledua worked in the construction sector, prior to joining Fiji Sun.


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