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Sprint to November 1: Tourism Fiji Outlines Preparation Plans

Tourism Fiji’s newly appointed chief executive officer, Brent Hill, has revealed part of his immediate plans in the sprint to reopening international borders. Two months into his multi-year contract, he
08 Sep 2021 11:00
Sprint to November 1: Tourism Fiji Outlines Preparation Plans
Tourism Fiji’s new Chief Executive Officer, Brent Hill.

Tourism Fiji’s newly appointed chief executive officer, Brent Hill, has revealed part of his immediate plans in the sprint to reopening international borders.

Two months into his multi-year contract, he has intensified the focus on efforts to prepare the tourism industry for the reopening of international borders.

The Government recently announced the target date of November 1, could be brought forward.

“Tourism Fiji will launch a global marketing campaign ahead of border reopening, to show the world that we are ready to welcome tourists again,” Mr Hill said.

Tourism Fiji will continue to set out enhanced on-site standards of safety and health protocols, through the

Care Fiji Commitment programme, Mr Hill said. “Investing and engaging in our team is also important, so we are all on the same path towards reopening,” he said.

 

Other plans
Mr Hill has other big plans for the tourism sector.

One such plan includes putting in place measures that give visitors a real sense of Fiji, he said.

Mr Hill also intends to:
–   re-engage in the event space,

–  build on communication and engagement with industry and stakeholders,

–  enhance sustainability measures, and

–  introduce digital contemporary methods of doing business.

 

“Tourism Fiji is working closely with other stakeholders on a roadmap to safely host visitors from markets with mutual vaccination compliance,” Mr Hill said.

“Communicating Fiji’s positive vaccination progress to the world, and the preparations of our tourism operators, is essential for budding travelers to understand the extent of preparations, compliance and readiness.”

Tourism Fiji will present it’s marketing and communications approach to re-entry, in a webinar tomorrow.

“This will include key marketing messages and public relations milestones,” Tourism Fiji said.

 

The webinar will focus on aligning and framing marketing plans for reentry.

Impressive feat For the past 16 months, many Fijian tourism operators have supported affected staff, Mr Hill said.

The result of continued support and teamwork has been an impressive feat, he said.

“Preparations for reopening have been gradual but impressive, to incorporate best practices, updated science, and Fiji’s shift as a popular travel destination in a post-pandemic world,” Mr Hill said.

“We are focused on reopening before the end of 2021, subject to the reopening framework being finalised, and we’ll be ready whenever that is.”

 

Safe travels
Fiji is now a “Safe Travels” destination by the World Travel and Tourism Council (WTTC), Mr Hill said.

CareFIJI Commitment(CFC)-approved businesses can access both CFC branding tools and the World Travel and Tourism Council “SafeTravels” stamp, he said.

The stamp is a global recognition of destinations and companies adopting health and hygiene protocols, aligned to WTTC’s Global Safe Travels Protocols, Mr Hill said.

As of September 1, there were 274 CFC-registered businesses.

Of these, 69 per cent were CFC-approved, while 32 per cent are fully vaccinated.

“Brent and his wife have no plans to go anywhere else, and are really committed to making a home and life in Fiji,” Tourism Fiji said.

 

 

Outrigger Fiji Beach Resort and Castaway Island area director sales and marketing, Ben Johnson.

Outrigger Fiji Beach Resort and Castaway
Island area director sales and marketing,
Ben Johnson.

LOOKING AHEAD –  Ready For Redefined Experience

Outrigger Fiji Beach Resort and Castaway Island are ready to offer redefined guest experience when international borders reopen.

It follows extensive training in COVID-19 awareness protocols, said Outrigger Fiji Beach Resort and Castaway Island area director sales and marketing, Ben Johnson.

“The Outrigger Clean Commitment redefines the guest experience from arrival, public spaces, restaurants, housekeeping, spa, kids clubs and meimei (nanny) service activities to departure,” he
said.

“Both resorts have also undergone accreditation with the Fiji Government and are certified under the careFIJI Commitment.”

Both resorts have also employed a full-time area hygiene manager to add to the confidence and communication with the Ministry of Health, Mr Johnson said.

Wellness ambassadors for the two resorts will serve as points of contact for the Ministry of Health and Medical Services.

The Outrigger Fiji Beach Resort has operated for the past 20 years.

Castaway Island has served Fiji’s tourism sector for over 50 years.

 

 

Feedback: frederica.elbourne@fijisun.com.fj



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