Pacific Centrecom (Fiji) Limited has entered a partnership with Australia’s Market Development Facility (MDF) to develop a targeted marketing strategy to capitalise on new Business Process
Outsourcing (BPO) opportunities in New Zealand.

Centrecom was set up in 2017 to support Fiji Airways with its back-office services.

The company is now a full-fledged BPO service provider with clients across the Pacific, offering inbound and outbound call services to attract customers as well as supporting BPO services for both local and international clients on a 24/7 basis.

In early 2020 COVID-19 reached Fiji’s shores and drastically affected the tourism industry.

However, hard lockdowns in traditional outsourcing services destinations, particularly in Asia, presented Fiji’s outsourcing services sector and Centrecom with new opportunities, as nearshore businesses looked for service options closer to home.

Centrecom Chief Executive Officer Ms. Carol Watkins shared the excitement about the partnership with MDF as it would promote the capabilities of Centrecom and Fiji’s BPO industry to international business, especially in nearshore markets such as New Zealand.

“This partnership will help us secure more BPO clients and will create more jobs for Fijians.

I am confident with the support of the Fiji Government and the attractive business investment incentives announced in the Budget that the BPO industry in Fiji will grow to be recognised globally as a leading outsourcing service provider,” she said.

These sentiments were shared by MDF Country Director Malcolm Bossley, who highlighted that MDF was glad to work with Centrecom, as it is one of the leading local BPO companies and current
employment drivers in the country.

“Since 2019, MDF has been working with outsourcing service providers to support economic diversification and employment creation in Fiji’s urban centres.

These business partnerships have already delivered over 200 new jobs, contributed FJD2.1 million in wage income and FJD12.5 million in new business for the BPO sector,” Mr. Bossley stated.

“As Fiji strives to build back better, we are confident that the continued growth of the BPO sector will lead to more job opportunities for the many job seekers in the country,” he added.

Fiji’s BPO sector is estimated to be worth FJD100 million annually and currently employs 5,000 people, with an additional 10,000 jobs projected to be created in the next five years.

Centrecom Limited is a multi-lingual contact centre operation, providing services in customer relationship management (CRM) to clients in the aviation industry, travel and tourism, local government, lottery and online classifieds.

Centrecom was set up in 2017 to support Fiji Airways with its back-office services.

The company is now a full-fledged BPO service provider with clients across the Pacific, offering inbound and outbound call services to attract customers as well as supporting BPO services to both local and international clients on a 24/7 basis.

Feedback: selita.bolanavanua@fijisun.com.fj