SUNBIZ

Expand Your Business, Batiweti Urges

Former employees of the tourism industry who plan to maintain their jobs in the informal sector, must ensure they build their respective businesses into commercially sustainable entities. Fiji Commerce and
23 Sep 2021 11:00
Expand Your Business, Batiweti Urges
Fiji Commerce and Employees Federation chief executive officer, Kameli Batiweti.

Former employees of the tourism industry who plan to maintain their jobs in the informal sector, must ensure they build their respective businesses into commercially sustainable entities.

Fiji Commerce and Employees Federation chief executive officer, Kameli Batiweti, made the comment yesterday.

His comments followed revelations that a growing number of former employees would not return to work in the formal sector, after the borders reopened.

 

“Fijians transitioning to the informal sector should aim to grow their business into a formal sector business,” Mr Batiweti said.

“There are economies of scale benefits that can be enjoyed when businesses start to grow beyond the initial startups.”

He was responding to SunBiz’s story about some former employees of the tourism industry who refused to return to work, following the COVID-19 pandemic.

 

Former Tourism Worker
Tamari Vota served the tourism sector for 13 years before she was sent home, following the COVID-19 pandemic.

With the help of her sister-in-law Lina Mocelutu, Ms Vota learnt to bake cinnamon-flavoured buns and coconut buns, for Cinnamon Bakes Fiji.

Cinnamon Bakes Fiji is an online business founded and managed by Ms Mocelutu, who also manages the sales and marketing aspect of operations.

Ms Tova said her role as a baker was earning her three times the wages she earned in the tourism sector.

“I make 300 to 400 buns a day, seven days a week,” Ms Tova said.

Another bonus is the fact that her home-based job allows her to spend more time with her three children.

Ms Tova said her children were raised by relatives on the mainland when she worked at an island resort.

 

Two Kilogrammes Of Flour
Ms Mocelutu also works for Jioji Productions, and manages Cinnamon Bakes Fiji as her side job.

“The baking project was born out of boredom last year,” she said.

“I started with two kilogrammes of flour, and began experimenting.

“I went through a list of ingredients, including peanuts, and gave the ready-made pastries away for feedback.

“When my sister in law pitched in, we decided to make money out of the project.

“She’s (Ms Tova) in shock at the rate of success the business is making.”

 

Cinnamon Bakes Fiji’s pastries are prepared at Khalsa Road in Nasinu, and sold at Loa Street, Tamavua.

Orders are taken online through the company’s social media platforms.

 

Feedback: frederica.elbourne@fijisun.com.fj



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