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Rebel Wilson, An Ambassador, Not The Face: Tourism Fiji

He made this comment after the Pitch Perfect star had been labelled as the face of Fiji by some international media organisations.
19 Nov 2021 10:30
Rebel Wilson, An Ambassador, Not The Face: Tourism Fiji
From left (top): Tourism Fiji’s chief marketing officer Emma Campbell and chief executive officer Brent Hill. From left (bottom): Tourism Fiji’s chief operating officer James Pridgeon and executive head of regions Robert Thompson during the Tourism Fiji webinar on November 18, 2021.

Popular Hollywood star Rebel Wilson is not a face of Fiji, but an ambassador for tourism in Fiji.

This comment was made by Tourism Fiji chief executive officer Brent Hill during the Tourism Webinar yesterday.

He made this comment after the Pitch Perfect star had been labelled as the face of Fiji by some international media organisations.

 

He said Ms Wilson’s follower outreach was great, putting Fiji in a good position as a destination to her followers.

Tourism Fiji chief marketing officer Emma Campbell said Ms Wilson was chosen for her global popularity and for her acting expertise.

“The advertisement we are making is scripted, so we needed a talent like Rebel Wilson to film the advertisement,” Ms Campbell said.

 

“We also needed her natural humor to positively market Fiji.

“Her reach is really huge, and we feel that will really help us get to share the message that Fiji is open for happiness,” she said.

 

Open For Happiness
Open for Happiness is a marketing campaign by Tourism Fiji, in preparation to border reopening on December 1.

Shooting for the campaign is currently taking place in Vomo Island.

The campaign would extend to mid next year, Mr Hill said.

 

CFC 2.0
On the other side of things, tourism operators who were Care Fiji Commitment (CFC) certified or approved would need to be certified and approved under Care Fiji Commitment 2.0, said Tourism Fiji chief operations officer James Pridgeon.

He said 619 businesses all over the country were registered wellness ambassadors.

“Out of the 619, 463 have begun processes and entered into the online classroom,” he said.

 

“And are going through steps to be CFC certified or approved.”

Mr Pridgeon said CFC 2.0 was in line with international border reopening on December 1.

He said Tourism Fiji had further advised hotels and resorts who could not accommodate for isolation facilities in their properties, to liaise with nearby hotels and resorts.

Conditions of reopening properties must be in line with December 1 border reopening, he said.

 

Feedback: shreya.kumar@fijisun.com.fj



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