SUNBIZ

The Value Of “Me Sovu”

“I am told, consumer preferences remain preferred towards natural and organic products – which is well-timed to today’s release of ‘MeSovu’ – a product which will, in the coming days retail in souvenir shops and be without match in high end resorts as an alternative to coconut soaps."
22 Nov 2021 11:00
The Value Of “Me Sovu”
From left: MeSovu (Fiji) Pte Limited’s Beatrice Nast with Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya with the MeSovu products in Nadi on November 15, 2021. Photo: Waisea Nasokia

Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya has strongly encouraged other businesses to continue growing their businesses and maintain the Fijian brand recognition.

He made those remarks at the soft launch of Beatrice Nast’s ‘MeSovu’, Fiji’s First Goat Milk Soap by the MeSovu (Fiji) Pte Limited at Vunaviavia Estate, Martintar, in Nadi past Monday.

The unveiling of ‘MeSovu‘ comes after two years of determination, tirelessness and most importantly commitment, Mr Koya said.

 

About Beatirce Nast
“I have known Beatrice for a number of years and her passion for the development of grassroots community – especially women, shows her outstanding leadership qualities in her domain.”

“After months of heavyheartedness, we are – within this closely connected community, celebrating the success of a woman who is creating opportunities for other women.”

“So I thank you Beatrice for being an accurate representation of an empowered woman, empowering other women.”

 

“This is the time to look for opportunities. Opportunities that can fill untapped markets and demands.”

“I am thankful to Beatrice and her team for embarking upon ‘MeSovu’.”

“I am told, consumer preferences remain preferred towards natural and organic products – which is well-timed to today’s release of ‘MeSovu’ – a product which will, in the coming days retail in souvenir shops and be without match in high end resorts as an alternative to coconut soaps.”

 

“Independently championed by Beatrice, ‘MeSovu’ will employ two soap makers in January next year and is supplied goat milk from three farms, which will extend to five farms to ensure guaranteed supply of goat milk – to meet growing demands.”

The goat milk sourced for ‘MeSovu’ will engage local goat farmers and virgin coconut oil producers as main suppliers.

This will mean keeping Fijian communities employed and given the opportunity, to generate income and safeguard an important niche resource.

 

Mr Koya noted that they looked forward to welcoming ‘MeSovu’ to the Fijian Made – Buy Fijian Campaign to join others that have given the Fijian brand exposure domestically and internationally.

“Through the campaign, the Ministry continues to promote Fijian products and services in the domestic, regional and international markets.”

The Campaign has reached new heights, Mr Koya highlighted.

 

“We have positioned ourselves to compete in the global market on quality, standards and international best practices, so Beatrice and team we cannot wait for ‘MeSovu’ to be a part of the Fijian Made family.

“This is an excellent time for Fijian companies to recover, revive and reawaken their commitment towards creating new products.”

“Products our visitors can take back when they leave our shores – that enhance the Fijian Made brand and what it represents.”

 

“I would like to take this opportunity to thank Beatrice and the MeSovu (Fiji) Pte Ltd team for having confidence in Fiji and our people.”

“I’d particularly like to acknowledge your continued desire and resourcefulness.”

“I’m certain this gives confidence to other Fijian businesses to persevere with their research and development and introduce inventive and innovative products.”

 

“I strongly encourage other businesses to continue growing their businesses and maintain the Fijian brand recognition – something we’re truly proud of.”

“This is the time not only to produce more local, but to buy local.”

“In addition, I would like to encourage goat farmers to consider goat milk production as an alternative source of income to support their livelihood,” Minister Koya said.

 

Ms Nast said: “A lady friend of mine was making soap from goat milk in America so when she visited Fiji she talked about it.

“It was always in the back of her head to make soap from goat milk since Fiji has so many of goats.”

She says with this new venture she intends to grow it.

 

Feedback: waisean@fijisun.com.fj



Fijisun Ad Space


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.


Tower Insurance
Advertise here
Covid 19 - SPC
Fiji Sun Instagram
Subscribe-to-Newspaper