SUNBIZ

Joes Farm: Why We Leased Supermarket

“My wife and I have reached a stage in our lives where money isn’t everything,” Mr Joe told SunBiz. “We are at an age where we are preparing for the next life. In saying that, we have so much more we have yet to do.”
27 Jan 2022 13:00
Joes Farm: Why We Leased Supermarket
Joes Farm in Upper Ragg Avenue, Tamavua. Photo: Frederica Elbourne

P Meghji Trading Pte Ltd will take over from Joes Farm Supermarket from March.

Joes Farm director, Michael Joe, said the decision to lease their supermarket was after much deliberation.

“My wife and I have reached a stage in our lives where money isn’t everything,” Mr Joe told SunBiz.

 

“We are at an age where we are preparing for the next life.”

“In saying that, we have so much more we have yet to do.”

 

Australia
The announcement followed his return from Australia last month, on a trip that he took in March, last year.

He said P Meghji approached him while he was in Australia.

“Our children are doing well in their respective fields in the aviation sector in Australia, where they have settled down,” Mr Joe said.

 

“The decision to lease the supermarket made sense, as it would give me more time to pursue my one true interest – farming.”

“I have always wanted to go back to farming.”

“Besides, we will still be making money from the lease,” he said.

 

His fruit and vegetable farming will enable him to continue to supply to the local market, including major supermarkets and the hotel industry.

He has been in the supermarket business for 40 years.

Mr Joe said other businesses had made similar bids.

 

From left: Family friend Dolo Pone, Yuen Yam Kai, otherwise known as Linda Joe (Michael Joe’s mother), Joes Farm managing director, Michael Joe and his niece, Samantha Chow (back). Photo: Frederica Elbourne

From left: Family friend Dolo Pone, Yuen Yam Kai, otherwise known as Linda Joe (Michael Joe’s mother), Joes Farm managing director, Michael Joe and his niece, Samantha Chow (back). Photo: Frederica Elbourne

 

International Standards
The new operators are expected to raise the level of service offered at the Upper Ragg Avenue outlet in Tamavua.

“I am confident in their ability to bring about international standards,” Mr Joe said.

“I have spoken with the neighbours and customers and they are just as excited.”

“Most of them do not want to go into town.”

 

P Meghji
P Meghji Group of Companies executive director, Romit Meghji said a major refurbishment was planned for the store.

The refurbishment is expected to bring about P Meghji’s own Fresh Choice store, he said.

“We will have our own bakery and takeaway coffee in the store,” Mr Meghji said.

 

“Our store setup will be the same as our Garden City store.”

P Meghji will relocate its Nasese store, he said.

It also opens a new P Meghji store in Savusavu this week.

 

Other developments within the P Meghji group include:
– Extending the company’s Fresh Choice Garden City,

– Opening its fifth Fresh Choice supermarket in Savusavu in December 2022, and

– Opening a P Meghji Drive at through Liquor store in Laucala Beach Estate, in what will be a first for Fiji.

 

Feedback: frederica.elbourne@fijisun.com.fj



Fijisun Ad Space


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.


Subscribe-to-Newspaper