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Tourism Fiji Discusses Market Trends

Twenty31 Consulting partner, Oliver Martin, said Care Fiji Commitment certification set Fiji apart from many countries that failed to offer a similar secure and authentic national initiative. By the end of 2023, Fiji could expect the return of similar tourist numbers as that of 2019, he said.
28 Jan 2022 12:00
Tourism Fiji Discusses Market Trends
Tourism Fiji and Twenty31 Consulting Partner, Oliver Martin.

Bucket lists are expected to be brought forward as new trends emerge for the tourism industry.

And international tourism is expected to overtake domestic tourism.

This as Twenty31 Consulting, a Canadian-based research firm, presented its 2022 forecast of Fiji’s tourism to stakeholders.

 

Other trends that were likely to shape Fiji’s tourism, included:-
– more last minute and flexible travel.

– critical significance on pre-trip research.

– more last minute and flexible single destinations and longer stays.

– experiences being the new luxury.

– importance of health and safety standard will be prevalent.

–  higher demand, and higher prices.

– business travel will return.

– supply chain concerns would dissipate.

 

Twenty31 Consulting partner, Oliver Martin, said Care Fiji Commitment certification set Fiji apart from many countries that failed to offer a similar secure and authentic national initiative.

By the end of 2023, Fiji could expect the return of similar tourist numbers as that of 2019, he said.

 

Mr Martin said the demand for international travel was undisputed.

He said international travellers wanted to visit Fiji.

More virtual discussions are expected to be held this morning through Tourism Fiji.

 

Mr Martin said inflation would be a big issue as goods and service would mark an era of scarcity.

Mr Oliver also warned of bottleneck in the tourism employment sector.

He said there was a move to rural settings where people prefered to work remotely, as a period of great resignation took over the formal workforce.

 

Travel trade has entered a time where it was even more critical, Mr Oliver said.

 

Feedback: frederica.elbourne@fijisun.com.fj



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