Souvenir Cans For Fijian Drua
Paradise Beverages (PB) yesterday launched their new product, the Fijian Drua memorabilia can.
PB general manager Mike Spencer said the Fiji Rugby Union rugby pathway strategy convinced their management to sponsor.
“Four years ago Brian Thorburn and John O’Connor briefed us and we agreed to sponsor the Drua and FRU and we are excited to continue with that, now we are sponsoring the first Fijian side in the Super Rugby competition,” Spencer said.
Yesterday, they launched the limited-edition Fiji Bitter can, which has been co-branded with the Fijian Drua logo.
“There is no change to the beer, when these limited-edition cans are sold out, we revert to the green can,” he said.
“It is in a can because beer quality last longer in cans, chill faster and easier to carry.”
The QR code on the carton leads to the Fijian Drua website, giving fans access to more Drua content.
“There will be no shortage of talanoa topics when fans are enjoying their drink,” Thorburn said.
Sale of the souvenir cans start today.
Feedbacks: simione.haravanua@fijisun.com.fj
