SPORTS

Souvenir Cans For Fijian Drua

Paradise Beverages (PB) yesterday launched their new product, the Fijian Drua memorabilia can.
16 Feb 2022 11:15
Souvenir Cans For Fijian Drua
Paradise Beverages General Manager Mike Spencer (left), and Fijian Drua interim chief executive officer Brian Thorburn, with special edition Fijian Drua Fiji bitter commemorative cans following its launch on February 15, 2022. Photo: Ronald Kumar

Paradise Beverages (PB) yesterday launched their new product, the Fijian Drua memorabilia can.

PB general manager Mike Spencer said the Fiji Rugby Union rugby pathway strategy convinced their management to sponsor.

“Four years ago Brian Thor­burn and John O’Connor briefed us and we agreed to sponsor the Drua and FRU and we are ex­cited to continue with that, now we are sponsoring the first Fijian side in the Super Rugby competi­tion,” Spencer said.

Yesterday, they launched the limited-edition Fiji Bitter can, which has been co-branded with the Fijian Drua logo.

“There is no change to the beer, when these limited-edition cans are sold out, we revert to the green can,” he said.

“It is in a can because beer qual­ity last longer in cans, chill fast­er and easier to carry.”

The QR code on the carton leads to the Fijian Drua website, giv­ing fans access to more Drua content.

“There will be no shortage of talanoa topics when fans are en­joying their drink,” Thorburn said.

Sale of the souvenir cans start today.

Feedbacks: simione.haravanua@fijisun.com.fj



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