SUNBIZ

Sustainable Fashion As An On-going Story: Charlotte Darlow

Fashion brands have demonstrated the ability to respond positively to what the world has thrown at them, New Zealand High Commissioner to Fiji, Charlotte Darlow, said. In her keynote address at the Fiji Fashion Week season launch in Suva, she said New Zealand’s fashion industry had some parallels to Fiji.
02 May 2022 13:00
Sustainable Fashion As An On-going Story: Charlotte Darlow
Models on stage at the Fiji Fashion Week season launch at Grand Pacific Hotel, in Suva on April 30,2022. Photo: Laisa Lui.

Fashion brands have demonstrated the ability to respond positively to what the world has thrown at them, New Zealand High Commissioner to Fiji, Charlotte Darlow, said.

In her keynote address at the Fiji Fashion Week season launch in Suva, she said New Zealand’s fashion industry had some parallels to Fiji.

New Zealand’s fashion industry was young, with 13% of businesses established after 2000, she said.

 

“Small to medium sized businesses abound, in contrast to the global fashion industry,” Ms Darlow said.

“New Zealand and Fiji are doing exciting things in the fashion industry with New Zealand.”

 

New textile waste circulatory scheme
Ms Darlow said the New Zealand fashion industry was preparing to launch a new textile waste circulatory scheme, which aimed to:
– address efforts against climate change,

improve how clothes are managed at end-of-use, and

reduce the 220,000 tonnes of textiles waste that ended up in a landfill next year.

 

“We’re working with Fijian designers to discuss how we can make sure that we’re not falling for fast fashion but sustainable fashion, and making it part of their on-going story,” she said.

COVID-19 has given us in the fashion industry a chance to come back and hone in our values.”

 

New Zealand High Commissioner Charlotte Darlow, First Lady Adi Filomena Katonivere, Fiji Fashion Week managing director Ellen Whippy-Knight during the launch of the Fiji Fashion Week at Grand Pacific Hotel on April 30,2022. Photo: Laisa Lui.

New Zealand High Commissioner Charlotte Darlow, First Lady Adi Filomena Katonivere, Fiji Fashion Week managing director Ellen Whippy-Knight during the launch of the Fiji Fashion Week at Grand Pacific Hotel on April 30,2022. Photo: Laisa Lui.

Working The Diplomatic Community
Fiji Fashion Week managing director, Ellen Whippy-Knight, said they were fortunate to win the support of the diplomatic community, such as New Zealand and the Australian High Commission.

The diplomatic communities are working with Fiji Fashion Week on a theme that is based on sustainability and culture.

“Sustainability has always been applied within the industry; it means more now than it did before, as people are re-inventing,” Mrs Whippy-Knight said.

 

“We’re looking at fashion houses collaborating, rather than competing, where good ideas flourish beyond simply presenting a runway show.”

“We help to create livelihoods and opportunities for designers to succeed; that is a synergy that is shared by our big supporter Palmolive.”

“Tourism Fiji, Fiji Airways and Grand Pacific Hotel are helping Fiji Fashion Week to take Made in Fiji, our designers and our most iconic locations to the world.”

 

Colgate- Palmolive (Fiji) Ltd provided $75,000 in sponsorship in March.

Grand Pacific Hotel will be home of the 2022 Fiji Fashion Week celebrations.

 

Feedback: laisa.lui@fijisun.com.fj



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