The ripple effects of an unhealthy workforce are among the utmost of economic challenges facing the country, the Ministry of Commerce, Trade, Tourism and Transport, has said.

The socio-economic impacts it imposes on families are burdensome to the point where it robs them of an income earner, Permanent secretary, Shaheen Ali, said.

“The non-communicable diseases toll is increasing at an unacceptable rate,” he said, while speaking at the launch of the National Non- Communicable Diseases’ Workshop.

The event also marked the relaunch of the Alliance for Healthy Living in Suva.

“If we were to put a price, we’re looking at an estimated $406 million, spent on a battle that we can easily prevent,” he said.

Commerce
While not always apparent, the ministry was cutting across sectorsto promote a healthier lifestyle, while fuelling commerce, Mr Ali says.

He said the importance of food security and nutrition was advocated by the promotion of Fijian Grown and Fijian Organic products.

“We’re creating linkages for micro, small and medium enterprises to reach markets in Fiji and beyond.”

“That’s why we have projects like the roadside stalls that not only afford Fijians earning a livelihood, but creates access to more healthier local produce.”

The ministry encourages the tourism sector to source locally, while marketing the depth and breadth of healthy, local cuisine.

Fiji is one of the most highly vaccinated countries – a move that brought Fiji to a position where it could open up, he said.

“That was not easy.”

“We need the same vigour and enthusiasm to curb non communicable diseases – much like climate change.”

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