SPORTS | Super Rugby

Drua Home Games Set Platform For Sports Tourism

Tourism Fiji chief executive officer, Brent Hill says, the key now is to use tomorrow’s rugby clash as a test case for next year to grow sports tourism in the country.
27 May 2022 16:45
Drua Home Games Set Platform For Sports Tourism
Part of the 15, 102 fans that were at the ANZ Stadium, Suva, on April 30 to watch the Swire Shipping Fijian Drua take on the Highlanders. They are expecting a sell-out crowd at Churchill Park, Lautoka, this weekend. Photo: Ronald Kumar

Tourism Fiji chief executive officer, Brent Hill says, the key now is to use tomorrow’s rugby clash as a test case for next year to grow sports tourism in the country.

Hill said Tourism Fiji was proud to be one of the sponsors for the Swire Shipping Fijian Drua team.

He highlighted that there has been positive interest from trade partners in New Zealand when the announcement for the Super Rugby Pacific clash between Fijian Drua and Chiefs was made.

“In the short time that we have since the game was announced, we have had good interest from our trade partners in New Zealand,” said Hill.

“Given the timeframe from an­nouncement of the game to play­ing it was short, the key really is to use this game as a test case for 2023 – and a real focus on growing the sports tourism side of tourism,” he said.

“There are some of our accom­modation partners like Hilton Resort, for example, who are run­ning an exciting deal for tourists who would like to get tickets to the game and transfers etcetera, which are great.

“Getting tourists who are here,who may not have travelled for the game especially, but who go, to get them to the game, that can re­ally increase the average spend by a tourist in Fiji.”

He added that Fiji was heading for a sellout of tickets again.

“We know that our hotels in the Western division (Nadi and Dena­rau to Ra) have occupancy of 65 per cent in April (according to Fiji Bureau of Stats) and this figure is growing,” he said.

“We know that thousands of peo­ple will be travelling to Lautoka, from local towns and cities and abroad.

“Hosting international events like this not only attracts visitors but an opportunity for us to show­case our infrastructural capabili­ties in hosting such events,” he added.

“Tourism Fiji also has an Events Investment Fund that’s designed to provide funding support to event organisers looking to host events in Fiji as long as they meet our set criteria and meet our values, we partner with them to help make their events a reality.

“Even just to travel from the Cen­tral Division to the West is good – it helps our hotels, restaurants and supporting industries. We’re really looking forward to another step forward – Fiji is well and truly open and happening.”

You can learn more about it on https://corporate.fiji.travel/event-investment .

Feedback: nicolette.chambers@fijisun.com.fj



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