By the end of 2024, Tourism Fiji aims to reach visitor consumption expenditure (VCE) of FJ$3 billion.

This was highlighted by the Tourism Fiji chairman Andre Viljoen during the official launch of their Corporate Plan 2022 – 2024 at the Sheraton Fiji Golf & Beach Resort, Denarau Island yesterday.

Mr Viljoen who is also the Fiji Airways MD/CEO said the Corporate Plan was a document that clearly outlined Tourism Fiji’s strategic priorities and would guide the organisation in the next two years.

“It will prompt us to work more sustainably, channel our resources towards the right goals and challenge our team to go that extra mile for our tourism industry and, more importantly, for Fiji,” he said.

“In the uncertain times we live in, this document is the vehicle that will transport us towards our target of reaching visitor consumption expenditure of FJ$3 billion, by the end of the 2024 calendar year.”

Mr Viljoen thanked each of the organisations that provided assistance to complete the Corporate Plan.

“Whether it was resources, specific data or simply your time and advice.”

“Our tourism industry is the heartbeat of the Fijian economy,” he said.

Source: Tourism Fiji

Tourism Fiji Chief Executive Officer Brent Hill said the two-year roadmap document was shared with industry stakeholders, media and representatives’ organisations that were consulted and provided data for the plan.

“We strongly believe that our Corporate Plan gives us a clear vision to collectively work towards and achieve.”

“The plan encapsulates our values, our aspirations for our beloved destination and we’re confident it will help us truly make a difference,” he said.

Mr Hill acknowledged the Pacific Private Sector Development Initiative (PSDI) who funded the Corporate Plan.

PSDI Tourism Expert, Sara Currie said, PSDI has been helping Asian Development Bank’s 14 Pacific developing member countries achieve sustainable economic growth through business environment reform.

“ADB’s PSDI welcomed the opportunity to work with Tourism Fiji to set targets and goals for the two years ahead, as Fiji recovers from COVID-19.”

“We look forward to working with Tourism Fiji on the corporate plan’s implementation and seeing Fiji’s tourism sector
go from strength to strength,” Ms Currie said.

A comprehensive consultation was conducted with Tourism Fiji staff and major sectors including the Fijian Government through Ministry of Commerce, Trade, Tourism and Transport, industry and key partner organisations like Fiji Bureau of Statistics, Reserve Bank of Fiji, Ministry of iTaukei Affairs, South Pacific Tourism Organisation (SPTO), Fiji Hotel and Tourism Association (FHTA) and few more.

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