Business | SUNBIZ

Tiktok Superstar Shermont To Showcase Fiji To The World

Tourism Fiji has partnered with Fijian sensation Shaheel Prasad to showcase Fiji as a tourist destination.
20 Aug 2022 12:04
Tiktok Superstar Shermont To Showcase Fiji To The World
Shaheel Prasad and his friend Delanie showcasing Fiji to the World through TikTok. Photos: Tourism Fiji

Tourism Fiji has partnered with Fijian sensation Shaheel Prasad to showcase Fiji as a tourist destination.

He will once again be strutting his stuff in various tourism hotspots in and around Nadi showcasing Fiji’s beauty and outlining various tourism experiences.

Shermont captured the attention of the world when one of his videos, showing him catwalk barefoot holding inanimate objects such as a metal gate, a wooden ladder and bench and even his sister, went viral and hit 28 million views.

The short video clip was shared on multiple social media platforms including Instagram, Facebook and landed him and Fiji global attention for his hilarious take on fashion show catwalks, featuring in international news outlets like the New York Times, ABC News, the Times of India and India.com to name a few.

 

Tourism Fiji chief marketing officer Emma Campbell said: “Our team had a chance to meet with Shermont this week before his shoot and we’re all huge fans! So, we were thrilled when he agreed to work with us to showcase Fiji in a fun new way and we are delighted to get the chance to put some of Fiji’s most beautiful places in front of Shermont’s 457k followers.”

In an interview with the superstar earlier this week, Shermont said, “This was one of the best experiences of my life and my first vacation in over five years. For me, it wasn’t just a shoot! I am honoured that somehow; my videos is promoting Fiji and helping the tourism sector and my country.”

Shermont added: “About 20% of my followers are from USA and most of them are always asking me to show them more of Fiji so this shoot helped me do that.

At the same time, I did some amazing activities for the first time in Fiji on this shoot like diving, river rafting and going zip lining and I did them all with my best friend, Delanie.”

Malamala Beach Club, Big Bula Waterpark and Sabeto Sleeping Giant Zipline are some of the locations on this shoot and, his video on TikTok, that sees him perform his famous catwalk moves in Namaka market, has already amassed 49k likes on TikTok.

 

Feedback : selita.bolanavanua@fijisun.com.fj



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